I was more trying to point out that the market study doesn't paint a really rosy picture, and the NFL can use it to say they can't tell their second richest owner to invest there instead. Getting support for a team that is winning a lot isn't hard to do, it's getting support when they're not good that challenges arise. If the Rams have been going above and beyond what NFL teams usually do in community outreach and it's not having an effect on the support, then the NFL can (and probably will) use it to justify letting the Rams leave if it comes to that. It's easy to say that if the team was better than attendance would be better, but thus far we've seen the team go from completely abysmal to closer to middle of the pack and there hasn't been a rise in attendance. That gives the Rams and the NFL an excuse for an out.
That's your opinion, but I diagree. It's not only easy to say that (if the team was better, attendance would swell)... it's been proven time and time again.
The Rams are still a below average product (6-10). I don't like it... but thems the facts.
Sales drop when your product is below average...when Hyundai entered the American car market decades ago, their sales were good initially because the cars were inexpensive. As soon as it became clear the cars were not reliable (below average), their sales plummeted.
Unless the Rams prices for a game experience are in line with their product, attendance will remain below average.
I know they've made adjustments and done what they could to keep ticket prices down... but the overall game experience (tickets, food, beverages, parking, etc.) is still very expensive.
Line that up with a below average team and people tend to say "nah, I'll watch it on TV until they get better".
As far as community outreach as a reason fans go to games, I think the impact (of community outreach) is minimal. I'd be surprised if the average fan (who doesn't have a PSL/season ticket - isn't "locked in") says "Well, the team isn't doing very well but I'm going to see the Rams anyway because they held such-and-such an event... they good members of my community".
I think it's really pretty simple. Product below average = below average sales. Don't see how that could be argued... and I certainly don't believe for a second that any owner or Executive of the NFL could be hoodwinked into thinking the attendance drop lately is not primarily due to the product on the field.