How six NFL owners will change the fate of St. Louis football
• By David Hunn
http://www.stltoday.com/news/local/...cle_85bbe024-ef0e-5e65-b7f1-20588b5a6597.html
PHOENIX • The face of St. Louis football walked the gilded halls of the Arizona Biltmore hotel last week, in double-buckled loafers, a blue plaid suit, aviator sunglasses and a grin.
At the close of last week’s annual meeting of National Football League owners, there was no longer any doubt: Stan Kroenke wants to move the Rams to Los Angeles.
On Monday, a league executive briefed teams on Kroenke’s plans for a glamorous, 80,000-seat, $1.86 billion stadium in Inglewood, Calif.
Afterward, a group of key owners and league executives made another thing clear: Moving the Rams will be difficult if St. Louis planners nail down a proposal to build a new football stadium downtown.
And that shifts the fate of St. Louis football out of the enigmatic owner’s hands and — temporarily — into those of St. Louisans.
Eventually, the decision will come down to a room and the NFL’s 32 owners. “At the end of the day, it’s an owners vote,” said Pittsburgh Steelers owner and NFL stadium committee chairman Art Rooney II. “That’s where this will wind up. It’s got to get 24 votes.”
But St. Louis’ chance won’t get that far if local planners can’t cement the details of their riverfront stadium proposal.
The fight for a team in Los Angeles changed battlefields last week. The debate moved from the public forum into a private and much more managed setting: owners committees. One such committee will research, debate and eventually write recommendations on a move to the LA market.
There is no longer real discussion of whether owners will try to relocate. Only which teams will go. And which cities will lose a team.
“This could come to a vote in a year,” said Steve Tisch, co-owner of the New York Giants. The NFL has made it “very clear,” he said — St. Louis, San Diego and Oakland need to “get their proposals to their respective teams sooner rather than later.”
“Is it crunch time? Is it a two-minute warning yet? No,” said Tisch. “But ... those three cities are kind of in the fourth quarter.”
‘SOMETHING HAS TO GIVE’
The NFL governs itself much as does any large company or association. A chief executive — Commissioner Roger Goodell — runs the organization and reports to the board — the owners. The owners break into small working committees, which tackle major tasks and make recommendations to the full board. While the full board votes on final decisions, those committee recommendations carry weight.
And the first stop for each of the stadium plans will be the newly formed Committee on Los Angeles Opportunities.
As the Phoenix meeting stretched into the week, the Post-Dispatch tracked down all six team owners Goodell appointed to the LA committee.
All but one — Kansas City Chiefs Chairman Clark Hunt — spoke about their task. New England Patriots owner Robert Kraft, New York Giants co-owner John Mara, the Houston Texans’ Bob McNair, the Carolina Panthers’ Jerry Richardson and the Steelers’ Rooney each emphasized their commitment to keeping teams in local markets.
“I mean, when we put these relocation guidelines in place, again, it was with the intent to create stability, to create a bias for keeping a team in the home market, if at all possible,” Rooney said. “And I don’t sense that there’s any big change in that thinking in the league.
“We never wanted to be a league that had teams moving all over the place at the drop of a hat,” Rooney continued.
But they each also stressed that only applies under one condition: if hometowns mount real plans.
“We’ve got to remove the uncertainty,” Richardson said.
The owners’ declarations are heavy with meaning. The San Diego Chargers have been asking for a new stadium for 14 years, and yet the city isn’t scheduled to present a proposal to the team until mid-May. “It’s kind of getting to the point where something has to give,” Chargers owner Dean Spanos told the Post-Dispatch.
And Oakland regional officials have been at such odds with each other, they didn’t even vote to begin working together on a project until last week. Their proposal won’t be ready until August.
“If you want to consider that progress, that’s what it is,” Mark Davis, owner of the Raiders, said Tuesday. “Yeah, we’ve been at it for six or seven years now.”
The Chargers-Raiders two-team, $1.7 billion stadium proposal in Carson, Calif., announced just a month ago, is quickly gaining ground on Kroenke’s plan. But it’s still in second place.
And all of that leaves St. Louis planners in a unique position. Yes, they face an owner with means and momentum. But they are front-runners, too.
If St. Louis planners can hammer out the financing and market feasibility of their 64,000-seat, $985 million riverfront proposal, then perhaps they can persuade NFL owners that the region doesn’t deserve to lose a team.
‘GOOD TO SEE YOU’
The first Kroenke sighting came late Monday afternoon. A throng of reporters chased him down the Biltmore hallways. Rams operations chief Kevin Demoff flanked his left. “We’ve got to run,” Demoff told them. “I’m sorry.”
The Post-Dispatch caught up. Kroenke smiled, then chuckled upon hearing the name of his team’s hometown paper.
“Good to see you,” said Kroenke.
“We’ll keep walking,” said Demoff.
By the meeting’s end on Wednesday, Kroenke’s timeline was clearer: Los Angeles stadium plans due to Goodell at the end of April. A potential vote at the next owners meeting, in May in San Francisco. And proposals for hometown stadiums this spring.
Goodell has praised the progress in St. Louis. And it has been substantial, by all accounts.
Gov. Jay Nixon’s two-man task force has directed the Edward Jones Dome Authority to hire Doug Woodruff and his team at Downtown STL to assemble land north of downtown. The authority refused to release Woodruff’s contract, citing real estate exceptions to Missouri public records laws. But Woodruff said they’ve already cut a few checks to land owners.
Designs are progressing. Demoff, who is attending task force meetings — as requested by the NFL — is helping advance the stadium’s design. Local design firm HOK is consistently updating stadium plans.
And the Pennsylvania venue management firm SMG is already assessing the market, stadium financing deals, and possible lease agreements with a team, at a cost of $200,000 to the Dome Authority.
Former Anheuser-Busch executive Dave Peacock, the face of the local effort, says he and his team have made multiple presentations to the league and to the Rams.
But the NFL owners are looking for certainty. And the St. Louis plan isn’t yet that.
“We still have to get ducks in a row on our side, in our community,” Peacock said last week. “There’s still homework being done. People way smarter than me are looking at this.”
A contingent of taxpayer-funded stadium opponents insist Nixon will need voter approval in St. Louis and St. Louis County to “extend” the payments on the Edward Jones Dome so they could cover as much as $350 million of the new stadium, too. The Missouri Senate recently passed a bill requiring legislative or voter approval to extend bonds for a new stadium.
An NFL-commissioned market study is another question mark. The study sent 30-minute online surveys to a database of thousands of Rams fans and corporate sponsors, with the goal of determining just how many will buy season tickets, fancy suites and the like.
Peacock said he wasn’t worried. But some owners and NFL executives privately said they were.
Peacock said he understands what he’s up against. “We have to do our job to keep a team,” he said.
“We’re acting with urgency.”
In the meantime, Kroenke is on a bullet train to LA.
He ran into reporters one last time as he left the Biltmore Wednesday afternoon.
He said hello, chuckled again, and paused, for a moment.
Then he patted a reporter on the side, turned.
And left.
Jim Thomas of the Post-Dispatch contributed to this report.