Yeah I get that these are rivalry specialties. I get the rebrand being for younger generations as well (although I'm only 34 so I don't think I'm THAT out of their target audience yet). But I don't see voicing displeasure as standing on the porch and yelling. We're still watching the games. You'll likely not hear much about it from most fans after the initial shock wears off. It's normal to talk about things. If your favorite artist puts out a new album and you hate it, you're allowed to discuss it. Heck, they use social media to release things because they want discussion. It doesn't make you a grumpy geriatric (although some of us are there). Now when people obsess over it or boycott based on it, then I'll agree.