Good PR, good results, super likeable young coach, great team of management, great new stadium, 2nd biggest ad market all these reasons are not overlooked by other players in the league which translates them wanting to play for the Rams which equals why we are acquiring premium talent which translates to lots of wins and happy players.
Sure some players play for paychecks but most have pride and really want to win. Most likely they had their fair share of winning and that is why they play the game. We have players recruiting other players which shows the league what a great place/organization the Rams are to play for