It's one of their old school logos from back in the 60s so kinda makes sense as a throw back. So it's a nostalgia thing for them I guess. I like the color of the helmet at least.
View attachment 60028
Yeah, this is the key bit of info that many of us didn't realize.
If this were a brand new logo, it would be a complete disaster. But as a "throwback to the 1960's", it's understandable why some fans would like the retro vibe.
From a 2023 perspective, a LOT of logos from the 50s and 60s look either corny or crude or childlike of just plain weird.
For example-- I've been a Celtics fan since the 70's, so their iconic logo looks "normal" to me:
However, their previous logo from the 50s looks weird, in my opinion: