I don't understand why the NFL gives exclusive rights to directv - if they just put a price on the Sunday Ticket, every provider would pay to have it. Then we could all just keep whatever we have and add the ticket if we want it.
The thing is, direct tv doesnt have exclusive rights per se, what they did was allow the NFL to pull off one of the greatest double dips in history.
Direct tv is paying billions of dollars for the right to show games that FOX and CBS are already paying billions of dollars to show themselves. Its literally crazy. Adding Sunday Ticket didnt change viewership, because it didnt matter whether folks were watching the local feed or DTV, it was still the same network feeds. The only impact to the networks was Redzone, which is comical since that is NFL network, ergo a Triple dip!
Its all about platform, and DTV with its unlimited channel base was truly the only platform that could properly handle traffic. So when their contracts were re-bid, there frankly wasnt competition, they just bid against themselves.
Thanks to the digital era, Satellite is becoming obsolete.
And for once, the consumer *should* win. When an Amazon takes over, they wont have the overhead that DTV carried. The $$ for installation, servicing, and all the home software/hardware/equipment all goes away.