Rams will be featured on HBO's 'Hard Knocks'
By Sam Farmer
http://www.latimes.com/sports/rams/la-sp-rams-hbo-hard-knocks-20160323-story.html
The Los Angeles Rams are ready for their close-up.
They are this summer's "Hard Knocks" team, the centerpiece of the critically acclaimed HBO series that provides an all-access look at training camp through the legendary lens of NFL Films.
NFL Commissioner Roger Goodell is expected to announce the decision Wednesday at his news conference that closes the annual owners meetings.
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"It’s clear both in Southern California and nationwide there’s significant interest in the return of the Rams to Los Angeles, and it seemed like a very good year to give people a look at our franchise and our players,” said Kevin Demoff, Rams chief operating officer.
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"We have one of the youngest teams, a lot of talented players -- back-to-back rookies of the year -- that we want people to start to get exposure to. What better way to do that than 'Hard Knocks'?"
The hourlong "Hard Knocks" kicks off its 11th season on Tuesday, Aug. 9 at 10 p.m. The show airs each subsequent Tuesday, culminating with the Sept. 6 finale.
The drama and characters of training camp will be a major focus of this summer’s show, as always, but so will the team’s relocation. In fact, some of that footage is already being shot.
"This was the perfect team at the perfect time," said Ken Rodgers, an NFL Films coordinating producer and also the show’s supervising producer. "It’s such a historic moment in NFL history, and one that NFL Films hasn’t really documented in the past.
"Previous teams that have moved, it wasn’t something that we had covered fully like we’re going to cover the Rams. What we try to do on the show is find a team that’s going on a mission, that’s going somewhere. Having a team that’s not only trying to get somewhere but is also physically moving just adds to the drama of training camp."
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At Rams training camp will be a 30-person NFL Films crew that will shoot more than 1,500 hours of footage that ultimately will be pared down to five hours of programming. "Hard Knocks" has won 12 Sports Emmys.
As for whether it will be a distraction, the Rams can point to this: The last six "Hard Knocks" teams have equaled or improved their win-loss record from the previous season, and the Cincinnati Bengals (2009, 2013), the New York Jets (2010) and Houston Texans (2015) all made the playoffs in the season they were featured.
"Everybody we’ve talked to that’s gone through the process has found it to be enjoyable," Demoff said. "That’s one of the reasons we volunteered to be part of 'Hard Knocks.' We really thought this could help our franchise get off to a successful start."