http://mmqb.si.com/2014/09/17/mark-cuban-nfl-roger-goodell-team-owners-failing-to-be-leaders/
Rick Scuteri and Elaine Thompson/AP
Hubris and Hogwash
Mark Cuban was scoffed and sneered at for warning the NFL about the perils of arrogance. His words now look prophetic as the mighty league has been made vulnerable by player misdeeds and the failures of leadership
By Don Banks
Upon further review, maybe Mark Cuban had it right. Not that the NFL is headed for implosion in another 10 years, or that oversaturating the game on TV will prove to be the league’s big misstep looming on the horizon. That kind of doomsday scenario is far from likely.
But as the worst month in NFL history continues to unravel more than unfold, perhaps hubris is the sin Cuban was really talking about, the one that could knock the too-big-to-fail league from its lofty perch. In a big-picture way, that is what the always outspoken owner of the NBA’s Dallas Mavericks was riffing on back in March, when he gave us that colorful barnyard analogy that likened the all-powerful and ever-prosperous NFL to pigs getting fat and hogs getting slaughtered.
His larger point was that a league that gets too confident in its own sense of invincibility and too convinced of its own superiority tends to grow a bit fat and sassy, and could wind up being found guilty of overreaching in pursuit of profits and under-responding in terms of responsibility. It could easily slide toward arrogance and fail to see the potential for its own mistakes.
Sound like any insanely popular, money-making monolith you might know?
Cuban, of course, was scoffed and sneered at for daring to issue such a warning. He was accused of blatant NFL envy and derided as a spotlight-loving opportunist who sought attention via incendiary words and headlines. He couldn’t be serious, could he? The mighty NFL, made vulnerable? Not only could we not remember a time when that was truly the case, we couldn’t even imagine such a scenario going forward.
But we’re starting to now, aren’t we? With Roger Goodell and the league office still reeling from the mishandling of domestic violence cases involving Ray Rice, Greg Hardy, Ray McDonald and Adrian Peterson, you could say the NFL and at least four very embattled franchises are starting to bleed like a stuck pig. Perhaps Cuban’s analogy was more apt than he knew.
Just six months after firing that salvo at the NFL, Cuban’s words look prophetic. And his criticism can no longer be dismissed as the off-key ravings of an eccentric, media-loving NBA owner who loves to hear himself quoted. The NFL brand has been weakened in recent days by off-field controversies that continue to swirl, and any good capitalist will tell you that protecting the brand is the first critical step toward protecting your business. What ever happened to protecting the shield?
A longtime and well-respected agent I know told me the NFL’s initial tone-deaf response to Rice’s domestic violence incident brought to mind the saying, “Power corrupts. Absolute power corrupts absolutely.” In other words, people or leagues that hold too much power often succumb to arrogance, and arrogance leads them in a lot of directions, most of them bad.
Imbued with the kind of endless big money that often taints everything it touches, they start to believe their judgments are always correct, their wisdom infallible; they become immune to the correcting forces of competition. They live and act as if they are unchallenged, and that never ends well.
You can see just how much of a bulletproof mentality the NFL had fashioned for itself in its pre-Rice reality by the league’s crouching, defensive response to the siege of bad news it has endured. Goodell and his staff have largely been stunned and shocked into a state of virtual silence, offering little if any real leadership and merely reacting to the next spate of negative headlines with a string of statements, the naming of a special investigation of the league’s own investigation, a new panel of women advisers, or a new lobbyist in Washington.
Those kind of damage control moves always seemed to work in the past to defuse whatever crisis the NFL had faced. But this time they ring hollow, the issues having grown to a critical mass that can’t be easily slowed.
In turn, perhaps taking their cue from a flinching league office, the NFL owners whose clubs are involved in these high-profile domestic violence cases have done little but hide behind their coaches and general managers, sending them out to meet the media and defend decisions that were made above their pay grades.
Where are the owners, those masters of the universe who get to hold the shiny trophy aloft on a confetti-strewn Super Bowl stage, but beg off from taking the stage in front of the cameras and the microphones when the lights get too bright and the questions too hot to handle?
I found it utterly small of Ravens owner Steve Bisciotti to send his coach, John Harbaugh, out there alone last week to answer questions about why the team dramatically reversed course and released Rice in the wake of the new elevator surveillance footage. Carolina’s Jerry Richardson cried for us at an awards banquet, but he really didn’t explain his team’s stance on Greg Hardy, leaving coach Ron Rivera to repeatedly face the music.
Ditto in Minnesota, where general manager Rick Spielman was trotted out in a press conference to sell the Vikings’ unpopular decision to reactivate Peterson, a course quickly abandoned after owners Zygi and Mark Wilf realized the full extent of Tuesday’s public and corporate blowback. (The Wilfs were scheduled to address the media today to explain why they put Peterson on the exempt list.) So far in San Francisco, all we’ve heard from owner Jed York regarding McDonald’s case came in a brief radio interview, while his coach, Jim Harbaugh, has been peppered with questions going on two weeks now.
Statements have been issued, and one-on-one interviews with hand-picked outlets have been arranged, but no real accountability has been on display by the owners. They are the stewards of their franchises, and yet, when it came time to be leaders, they shrunk from that role. In a league that fines coaches and players if they don’t stand up and take the media’s questions, the commissioner and the owners have yet to hold themselves to that same standard—let alone a higher one.
It’s pretty clear the powers that be in the NFL aren’t used to being challenged, don’t like it one bit, and aren’t comfortable in the new reality they face. They are, to use Cuban’s imagery, looking quite “hoggy” in their response to this multifaceted controversy, unable to move nimbly and quickly enough to navigate the necessary steps to get past it. And they’re getting slaughtered in the court of public opinion because of their arrogance.
Sorry, NFL, but you brought this upon yourself. And you can’t say you weren’t warned.
http://mmqb.si.com/2014/09/17/roger-goodell-nfl-domestic-violence/
Mario Tama/Getty Images
It’s Past Time, Commissioner
If the NFL is going to make good on promises to address its domestic violence problem it must act now, and it's time for Roger Goodell to come out of hiding and answer to his critics
By Peter King
NEW YORK—A source with knowledge of NFL commissioner Roger Goodell’s mindset this week said something today that is very bad news for the 2014 playing status of Carolina defensive end Greg Hardy: “Roger has determined that he will be a leader in the domestic-violence space.”
As has been widely speculated, Hardy,
found guilty of domestic violence in July by a Charlotte judge, is likely to land—as early as today—on the same “Commissioner’s Exempt List” that provided a solution to the Minnesota Vikings and Adrian Peterson early today. After the Minnesota governor, league mega-sponsor Anheuser-Busch and the league office leaned on the Vikings and Peterson, all parties became convinced that the idea of Peterson playing was untenable with the cloud of child abuse hanging over him.
So he agreed to be placed on the Exempt List, and he will be basically on administrative leave with pay until his case in Texas is heard. He stands accused of whipping his 4-year-old son with a slender tree branch and leaving multiple open wounds. He is due in Montgomery County (Texas) Court on Oct. 8. It’s conceivable the best running back in Vikings history has played his last game with the team.
Carolina is in the same position with Hardy. The judge in the case, Rebecca Thorn-Tin, ruled that she was “entirely convinced Hardy is guilt of assault on a female.” During open court testimony, the woman testified, “[Hardy] looked me in my eyes and told me he was going to kill me.” Under North Carolina law Hardy’s case will now be heard by a jury, which may rule differently from Judge Thorn-Tin. Nevertheless, in the current environment around the league office—where a black cloud has been residing over it for the last 10 days—it’s almost inconceivable the league will let Hardy take the field for Carolina in the near future.
As news broke in Minneapolis about Peterson and percolated in Charlotte with Hardy this morning, a meeting was underway inside the NFL offices in midtown Manhattan, led by new vice president of social responsibility Anna Isaacson. It included the league’s three new senior advisers (Lisa Friel, Jane Randel and Rita Smith) named this week to help the NFL plan, shape and implement new policies in the league’s 31 team cities. In the next week or so the league is expected to have a training program set up for advisers and counselors in the program. Goodell wants the programs in place during this season.
If Goodell is serious about making the NFL a leader in the national fight against domestic violence, time is of the essence. All eyes are on the NFL to make a difference, and to respond after appearing so lax early in the Rice case and after letting Hardy go through training camp with the Panthers and play in Week 1. Critics of the league, and they are growing daily, say that for years it has turned a blind eye to domestic abuse.
The NFL has begun to address concerns that it is soft on domestic violence and child abuse (which is being treated as a form of domestic violence by the league) with the indefinite ban of Ray Rice for assaulting his wife in an Atlantic City elevator, and by working with the Vikings to get Peterson, for now, off the field in Minnesota. That’s why it’s so likely the form will follow in the Hardy case.
Even the most ardent of NFL fans probably hadn’t heard of the Commissioner Exempt List before this morning. According to NFL bylaws, “The Exempt List is a special player status available to clubs only in unusual circumstances. Only the Commissioner has the authority to place a player on the Exempt List; clubs have no such authority, and no exemption, regardless of circumstances, is automatic. The Commissioner also has the authority to determine in advance whether a player’s time on the Exempt List will be finite or will continue until the Commissioner deems the exemption should be lifted and the player returned to the Active List.”
So Goodell will have the power in the Peterson case, and in any future cases, after the cases have been fully adjudicated to determine when, or if, the players can be active again.
Many will ask: Why isn’t Ray McDonald subject to the same sanction? McDonald, the San Francisco defensive end, was accused of assaulting his pregnant fiancée on Aug. 31 in California. McDonald, however, has not had his day in court yet. The Rice evidence has been seen by the world, through the video obtained by TMZ. Though Hardy still could be cleared in the jury trial, a judge heard testimony from both sides in his case and found him guilty. In the Peterson case, he admitted whipping his child. McDonald has admitted nothing, and he has stridently told the 49ers he is not guilty of the charges. Until a court hears evidence, or until McDonald admits guilt, it’s unlikely the league will step in.
That’s the slippery slope of due process. Due process has not played out with finality in the Peterson or Hardy cases, but there’s enough evidence for the league to act. Due process has not played out at all in the McDonald case, so he plays on—and in my opinion he should.
One last point: Where is Goodell in all of this? Why has he not spoken, other than brief CBS and USA Today interviews to the millions of disaffected fans who view his league as increasingly disconnected? The league is in chaos, and America needs to hear from him. I believe he certainly should have spoken by now. I expect him to surface from his Park Avenue office and speak by the end of the week, when he feels he has some substance to discuss in the realm of domestic violence and the state of his battered league.
It’s remarkable what’s happened to the NFL in the last 10 days. “Otherworldly” is how one veteran league employee termed it this week. The only way the NFL can emerge from this with its dignity and social impact intact is to make a difference on the domestic violence front, and with sanctions and an education program that matter.
In the meantime, a good start would be for Goodell to hold an all-comers press conference. No holds barred. Answer everything. It’s past time.