I am Everett's biggest fan, but it seems like the coaches see him more as situational player getting yac on shorter passes in the flat and a mismatch guy split out wide. Right now Higbee is also a better blocker. Higbee has shown alot of improvement as a blocker and it allows McVay to be more multiple with his calls. Although Everett is clearly the superior receiving talent, as a rookie he doesn't do enough in the more than a few facets of the game to give him heavy snaps.
Everett doesn't have the luxury Evan Engram has with the giants who have no healthy receivers, so Engram can just be a glorified every down WR like he was in college. Everett has alot more on his plate in terms of transitioning from a wing TE/WR in college to McVays expansive TE playbook. On the bright side Woods going down may open things up for Everett to be a glorified WR and you don't lose the better blocker in Higbee.
Yeah and I don't blame the coaches for seeing him that way, as he's a rookie. To date I fully understand what they've been trying to do with Higs, so not laying any blame or anything like that. Higs has a better grasp of scheme and can be counted on to execute a bigger variety of plays, and has done some good things in blocking (even though I wouldn't call him special in that way either as he gets trucked when he's not on the move at times).
This offense simply projects far better into a heavy-defense playoff environment when the TE position is producing, and providing the QB with a safety valve that can be counted on. That is a missing element with this offense. We lack size and hands in our receiving options and the fact that Everett might be ready to give us that in this critical stretch is something I see as enormously valuable.
Hopefully he will get a lot of looks in the slot in this game. Him coming on as an element in this offense would be enormously beneficial to our chances.