Quite frankly, i have been listening to many that praise the Los Angeles Rams like Adam Schein for example along with Shannon Sharpe, however, IMO, many pundits predicted the demise of the Patriots. Those same pundits that are now talking them up, predicted the LA Chargers and Phillip Rivers would exorcise the demons and the game was not even close, then the following week, they predicted the Patriots would lose because they were on the road at Arrowhead and felt there was no way they could win that game and Brady sealed the deal.
So IMHO, they will not go against them. Troy Wingo stated that much, even though at the beginning of the year, he predicted the Rams would win the Super Bowl. Pundits have an agenda, most of their minds have never been soiled with an original thought and they are not going against the Machine three times in a row. That's fine, we don't have to listen to Tom Brady call his bunch, Underdogs and it gives the Rams every bit of ammunition they need, plus add in some of the talking heads are still conversing about the "No Call." and they are as clueless as Asshole Face.
In the end after the Rams defeat the Patriots, they would have defeated three stalwarts as franchises in Dallas, New Orleans and New England and to the victor belongs the spoils and the Los Angeles Rams are on the cusp of being the new darlings of the National Football League.