Makes it easy when they ignore him...
Then again, that's the EP offense. MULTIPLE options/reads for the WRs. So a WR like Hogan might not win in a typical WCO based on using height/weight/speed/quickness to get separation or win at the point, but he can win in the EP based on scheme.
Problem is that there aren't that many WRs that CAN run it.
If there were...trust me, the whole league would run it. The EP stresses Defenses like no other D. But other than QB, it almost needs former QBs as WRs.