I beg to differ.
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This is the cheerleader who Nolan Cromwell later married.
Those uniforms were pretty darn cool. They also wore the classic Nike running shoes that were blue with a gold swish that resembled a horn. I called them Ram shoes when I first saw someone wearing them in 1976 and I ended up getting a pair. Nike didn't have as much variety and were only a small fraction of the corporate giant they became several years later.
Back in 1978 the Rams wanted to capitalize on the popularity of the Dallas Cowboys cheerleaders and came up with their own. Many of you know Appolonia (from Purple Rain) and Jenillee Harrison (from 3s Company) were on the original roster. So was Cheryl Ladd's stand in... a shorter-haired blonde chick.
The only thing embarrassing was when they tried a shtick with Pom-Pom Mom as one of them. A giant burly 250-lb old silver-haired woman who was at tryouts for fun wearing a XXL black t-shirt that said "Every Inch a Woman." And the Rams FO hired her. Their name Embraceable Ewes was so corny, just an awkward mouthful to say. They could've done better there too. But those uniforms (on the young ladies)... I remember a Ram cheerleader on TV raised her arms high and up went that skirt revealing the small blue bikini bottom. Boing!!!
Dallas and the Rams had the hottest cheerleaders and the best cheer uniforms from 1978 to the mid-eighties.
Other teams cheerleaders were the Raiderettes, Denver's Pony Express, the Buffalo Jills, Seattle Sea Gals, Chicago Honey Bears, etc.