I don’t see Whittington ever being that critical to the offense. He has a role and plays well enough, but I don’t see it growing all that much. He might even be vulnerable in this camp.
I agree that Whittington isn't a central part of the offense, but I don't think his value should be underestimated.
I don't view Whit as a traditional WR. IMO, he's a
"utility player". He's a hybrid,
a swiss army knife. His role is a modern version of what West Coast systems did with good receiving fullbacks. He's not supposed to be a 1,000-yard receiver. He's more like
our version of Kyle Juszczyk. If he does his job, his season receiving stats should be comparable to Juszczyk's numbers playing for the Niners. Not everything is about quantity. The situational value of each catch is also important. You want the offense to be efficient and versatile on 3rd down and red zone. You need a misdirection counter to help keep defenses from being overly aggressive with blitzes.
I love Whit. He understands route leverage and how to create separation. He's tough after the catch almost like a RB. He catches the ball. He blocks very well. You can move him all over the formation, as a slot WR, a wingback, a fullback, outside WR, almost like a move TE.
For many years prior to us drafting Whittington, I always wanted the Rams to add a player like him, to be a "glue guy" that diversified the offensive attack. In Whit's draft year, I typically drafted him in the late round of draft simulators but there was another candidate that I also sometimes took as a fallback option if Whit no longer was on the board,
Jack Westover, who was a TE from Washington.
Back in 2020, the Rams expressed interest in a TE prospect named
Dalton Keene. He was taken in the 3rd round by the New England Patriots. They traded up to get him. Only 3 slots later, we drafted Terrell Burgess, a S from Utah. Keene wasn't a traditional TE. He was a utility player very similar to how we use Whittington. So, our interest in him was interesting in trying to predict the direction McVay wanted to go with the offense. If the Pats hadn't traded up, I wonder if we would have drafted Keene.
Traditional labels aren't so important. I feel that the role Whit currently plays on our team is a "real position". I don't think it is pure accident that Whit ended up on our team, it is part of an intentional plan by McVay, something that was years in the making. So, whether Whit continues to serve in that role or we replace him and get someone else, we should conceptually think of his job as a distinct position that exists on the team, regardless of whether the Rams actually designate it as such on the depth chart.
If you look at college draft prospects, keep that in mind if you see a TE who looks too small to play in the NFL or there's a strong WR who runs too slow, or a RB who is a good receiver but not as talented a runner. A player like that might not seem like a valuable or highly ranked prospect, but he might be perfect for what we need.