I'd like to see more routes down the field, whether its a 10 yard corner route from the slot or if it's 13 yard dig from the X Slot. Move him around to other spots besides the formations, and send him deeper than 3 yards. ATLEAST give him a route that puts him behind the LB's if he's going to do a crosser.
More creative play calling - look at the eagles screens tonight. How many times did they get the defense flowing one way and sneak a screen back in the other way? haven't seen that in st.louis since steven jackson did it vs Jacksonville several years ago.
Another example - The Niners loved running a certain screen play to crabtree, particularly on 3rd down or in the red zone.He'd run a hard slant to the inside while the other receivers and tight ends set up for the clock.
Like I said, I think they lack creativity.