You ever seen that 30 for 30 on the Bad Boy Pistons?
I think it's Joe Dumars who said in there, "we'd come into town, and read press clippings from guys on the other team, saying, 'we ain't scared of the Detroit Pistons, if we have to fight them, will fight them' and we knew we had already won. Because they weren't concerned with winning a basketball game."
I think being aggressive is a great characteristic for a football team...but it needs to be controlled aggression. If you have teams worried about whether they can beat YOU in a fight...you've won a mental battle. If you are concerned about getting "punked" it seems to me like the shoe's on the other foot.
I think if we're going to play this game, we need to get to a place where we're winning that mental battle. Our main priority needs to be winning the battle on the scoreboard while the other team is worried about fighting us.
Maybe that just comes with experience.