Nah, I always kind of liked them. I remember them competing against the Whiners in the 90's and therefore rooting for them. I know this will sound like blasphemy to many here, but it is also the same reason the Cowboys hold a special place in my heart. I was born and raised in the bay area and took after my dad and older brother who were Ram fans. However, we could only watch them twice a year and every year, they would lose to the whiners. I was born in 1984 and up until the age of 15, my only Rams memories were watching them lose to the same damn team.
With that being said, I absolutely hated, I mean hated the 40 whiners more than anything. I looked forward to watching them lose, so any team that played them was my second (shoot, 1st) favorite team. Luck would have it that in the summer of 99, my dad decided to do get Direct TV and well, the rest is history. However, due to my childhood local TV NFL memories, my Rams fandom & Whiners hatred are pretty damn equal even still to this day.
BTW, the GB in my username has nothing to do with Green Bay. Also, I've always like Aaron Rodgers simply because the Whiners passed on him and he turned out to be way better than Alex Smith.