It really wasn't long ago where they ranked the NFC West as the best division. I'm sorry, but I think the AFC South is inferior personally and last years standings back that up.
SF>JAX
SEA>TEN
LAR>IND
ARI=HOU
EDIT: think I misread it. They are stating that the division with the most heavy favorite at top rather then the strength of division itself. My bad. Still true though lol
Every year those useless projections change. In the beginning of the season the NFC East wasn't thought to be the best division. But Philly started 6-0, the Giants 5-1, Dallas 4-2 and Washington 2-4. They all ended up .500 or better. Philly 14-3, Dallas 12-5, NYG 9-7-1 and Washington 8-8-1. Now they're thought to be the toughest division but I wouldn't lay too much $ on that.
If Rodgers goes to NY, the East will be considered one of the toughest....and they may be. I'm not impressed with either conference's South divisions. Or North's for that matter. East and West in both conferences should be the top 4 divisions. But I wouldn't lay too much $ on that either.