I have mixed emotions. They moved from St Louis to LA, built the greatest stadium and want to rebrand the team. I get it. I would do the same. The numerals are a bit too futuristic for my taste and the color scheme is not balanced on the Bone colored Uni. With that said, I'm sure there were quite a few "older" fans that were perturbed when the Rams replaced the White in the Uni with Yellow back in '71. Many got used to it and the rest of us grew up with it ; the Blue and yellow was normal. Now, at least the colors basically stay the same, the helmet logo is almost the same with the break, to resemble a 3-D twist in the horn, which I like.
What I will not do is complain like a petulant child, like the high number of supposed Ram fans who get on social media and hijack each each Ram post to bitch and moan about their hatred of the new design. You don't like the design.... I get it. Then don't buy any of the new design merchandise and maybe the Rams will figure it out.