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Shane Gray provides special Rams commentaries on 101sports.com. Follow him on Twitter @ShaneGmoSTLRams.
One would be hard-pressed to find another franchise in all of sports that possesses and exhibits an unyielding commitment to community work in the way that the St. Louis Rams organization does.
Whether it’s the monthly staff days of service to St. Louis or tornado-ravaged Joplin, Mo., annual playground builds, the Salvation Army Tree of Lights Campaign, the March of Dimes Golf Challenge, Komen Race for the Cure participation, Basket of Hope assistance, the Bikes for Kids program, Everyday Heroes to honor the military, CharacterPLUS for school-age youth or a multitude of other initiatives, the Rams’ community outreach efforts are among the most extensive and widespread of any professional sports franchise in America.
The Foundation
The club’s community efforts have escalated exponentially since the 2009 arrival of Kevin Demoff, the Rams’ vice president of football operations and chief operating officer.
Demoff – whose grandparents were devoted fans of the football Cardinals and Rams while living in St. Louis for over 40 years – quickly helped lead the organization towards earning the city’s 2010 Philanthropic of the Year award for community work, marking the first time a St. Louis sports team had ever received that distinguished designation.
According to Rams vice president of marketing and brand strategy Brian Killingsworth, the club’s community commitment begins with Demoff.
(I truly hope each of you will enjoy the full piece here. I, for one, am very proud of the Rams community efforts. The collumn looks at Demoff, Kroenke, the Rams long-term hopes regarding St. Louis as related to their community initiatives, etc. Thanks for reading.)
<a class="postlink" href="http://www.101sports.com/2013/07/02/rams-community-work-puts-future-fan-at-forefront/" onclick="window.open(this.href);return false;">http://www.101sports.com/2013/07/02/ram ... forefront/</a>
One would be hard-pressed to find another franchise in all of sports that possesses and exhibits an unyielding commitment to community work in the way that the St. Louis Rams organization does.
Whether it’s the monthly staff days of service to St. Louis or tornado-ravaged Joplin, Mo., annual playground builds, the Salvation Army Tree of Lights Campaign, the March of Dimes Golf Challenge, Komen Race for the Cure participation, Basket of Hope assistance, the Bikes for Kids program, Everyday Heroes to honor the military, CharacterPLUS for school-age youth or a multitude of other initiatives, the Rams’ community outreach efforts are among the most extensive and widespread of any professional sports franchise in America.
The Foundation
The club’s community efforts have escalated exponentially since the 2009 arrival of Kevin Demoff, the Rams’ vice president of football operations and chief operating officer.
Demoff – whose grandparents were devoted fans of the football Cardinals and Rams while living in St. Louis for over 40 years – quickly helped lead the organization towards earning the city’s 2010 Philanthropic of the Year award for community work, marking the first time a St. Louis sports team had ever received that distinguished designation.
According to Rams vice president of marketing and brand strategy Brian Killingsworth, the club’s community commitment begins with Demoff.
(I truly hope each of you will enjoy the full piece here. I, for one, am very proud of the Rams community efforts. The collumn looks at Demoff, Kroenke, the Rams long-term hopes regarding St. Louis as related to their community initiatives, etc. Thanks for reading.)
<a class="postlink" href="http://www.101sports.com/2013/07/02/rams-community-work-puts-future-fan-at-forefront/" onclick="window.open(this.href);return false;">http://www.101sports.com/2013/07/02/ram ... forefront/</a>
