The Kupp injury was real. The offense was a different animal after that, a much easier-to-shut-down type of attack. Losing him, then Gurley getting dinged up, it was obviously a bit more than they could overcome.
But these idiots wrt Goff... He DID show up late in the NFC Championship game to bring the Rams back. It's not even a question of whether the Rams are going to pay him. The Rams know they're going to pay him. This "let's spin the non-contract status to support our idiotic takes on Jared Goff" thing is BS.
Finally, the single biggest issue wrt whether the Rams get back to the Super Bowl: our defense. We have been waiting on a top scoring defense for a long time. Rams' defense played very well in the playoffs, but IMO the key is them putting on a MFing clinic this year. It's time. If we get that plus our offense on top of that, we are going to run the table. Bank that $#!T.