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Kevin Demoff shares update on Rams' uniform redesign for 2020
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By: Cameron DaSilva | April 25, 2019 2:38 pm ET
While everyone’s attention is on the draft, and understandably so, Los Angeles Rams COO Kevin Demoff provided an update on another interesting topic Wednesday night: the uniform redesign. At the “State of the Rams” event, Demoff was asked about the progress the team has made on that front.
He said they just completed their second focus group and have been paying attention to everything, from fans’ opinions to the Jets’ recent redesign.
“We just held our second focus group for uniforms. We have a couple more coming up with season ticket holders and fans. We’re in the middle of the process with Nike and working through that, so it’s been a great process,” Demoff said. “I think our goal, we’ve always said, ‘historical uniforms, modern take’ and bringing the new L.A. Rams to life when we take the field in Inglewood. Everybody is passionate about the subject. I read everything online about the Jets and people’s comments about those uniforms. I can assure you right now, there will not be a black uniform. You don’t have to worry.”
As usual, Demoff was relatively tight-lipped and didn’t give anything away. He didn’t tip his hand on what colors the Rams will use as their primary ones moving forward, or what the jersey will look like. Perhaps it’s still too early in the process for it to even be possible to reveal those details.
However, he did give a tiny hint that perhaps the Rams will be looking to start fresh in 2020 rather than keeping the current color scheme of blue and yellow for the primary uniforms. He said the team wants to “honor the past,” but also wants to make sure fans know this is the start of a new era for the 2020 Rams.
“It has been a great process and I think the one thing we look at is we’ve had the ability for the four years we’ve been back to listen to fans, to see the emotions around the uniforms. The Super Bowl will always hold great memories to me the first time the Rams could wear blue and yellow in Atlanta was a change really thanks to all the fans and petitioning the commissioner and having him hear the difference that made to our fans,” Demoff continued. “But I think the goal of the uniforms is to make people feel proud of the Rams, proud of the colors, but really emphasize that this is the 2020 Rams moving forward and the next chapter while making sure that we honor the past.”
Only time will tell whether the Rams will go back to blue and yellow, keep the blue and white or go to something completely different when they move into their new digs in Inglewood. Until then, speculation and anticipation will continue to spread among fans on the internet.
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