That first play with Kupp is him executing a role we've seen the TEs do a million times. Always felt like Kupp is a mini-TE and his block there shows his run game versatility. IMO that is a standard 12 set run play using Kupp in a TE role. It's interesting too because if they run that out of 11 sets you get a defensive set on the other side that is lighter in the pants based on the Rams' 11 personnel.
Also with Higs being dinged up and Everett not exactly stepping up I think Benoit might be on to something there. Kupp could potentially start stepping in at TE for us basically.