I don’t buy the theory that the NFL is “in bed with Vegas.” I think the bigger issue is the NFL’s relationship with the networks.
Watch what happens when a team gets up by two scores. Suddenly, the flags seem to start flying against the team with the lead, drives get extended, and before you know it, we have a one-score game again.
Why does that matter? Parity equals ratings. Close games keep people watching. Blowouts make people change the channel. More viewers staying until the final whistle means more valuable advertising, stronger ratings, and more money for everyone involved.
The NFL and its television partners have billions of dollars tied to keeping viewers engaged. I’m not saying every flag is predetermined or that there’s some script sitting in an officiating room. But I do believe the way NFL games are officiated increasingly favors keeping games competitive.
Follow the money. The product is a lot more valuable when it’s 27–24 with two minutes left than when it’s 34–10 at halftime.
Watch what happens when a team gets up by two scores. Suddenly, the flags seem to start flying against the team with the lead, drives get extended, and before you know it, we have a one-score game again.
Why does that matter? Parity equals ratings. Close games keep people watching. Blowouts make people change the channel. More viewers staying until the final whistle means more valuable advertising, stronger ratings, and more money for everyone involved.
The NFL and its television partners have billions of dollars tied to keeping viewers engaged. I’m not saying every flag is predetermined or that there’s some script sitting in an officiating room. But I do believe the way NFL games are officiated increasingly favors keeping games competitive.
Follow the money. The product is a lot more valuable when it’s 27–24 with two minutes left than when it’s 34–10 at halftime.