Rams top priority for move is getting players settled

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RamBill

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Rams' top priority for move is getting players settled
By Nick Wagoner

http://espn.go.com/blog/st-louis-ra...top-priority-for-move-getting-players-settled

EARTH CITY, Mo. -- Over the next few months, the Los Angeles Rams will begin moving their business and football operations to their new home in California.

Along with that, they have a roster full of players who have to move individually. In the interim, some players will have to sell homes in the St. Louis area and others will look to more permanently relocate from other parts of the country to southern California.

But according to Rams coach Jeff Fisher, the most important part of the process is making sure the players get settled in and are ready to go in time for the offseason program, which is slated to start in April.

“I don’t know if I can pick one," Fisher said of the team's priorities regarding the move. "It’s get the players settled. We have to figure out where we’re going to train and all those kinds of things. And then it’s get out in the community and make the players available, whether it’s rallies or whatever we want for those that are maybe on the fence to really get to know us because it’s going to be a special team.”

Reconnecting with the Los Angeles fan base hasn't looked like much of a challenge so far. The Rams announced on Wednesday night that they'd already received 45,000 deposits for 2016 season tickets. Each of those deposits allows for the purchase of up to eight tickets, so depending on how many of those putting down deposit money follow through on the tickets, the Rams already figure to have a strong chance to sell out the majority of the seats for the Los Angeles Coliseum next season.

For now, the Rams plan to be in St. Louis through the end of March, when they're expected to shutter Rams Park and make the actual move across the country. It's expected that they'll end up in Oxnard, California, from April to July, then move to a different practice facility for the season. They'll locate the site and build a permanent practice facility after that, though it's possible that won't be in place until 2018.

With all of those moving parts, it figures to be difficult for Rams players to settle into the Los Angeles area until they know where they will be training and spending most of the offseason.

“The No. 1 goal is transitioning the guys that are most important, and that’s the players," general manager Les Snead said. "So that when they do report for offseason workouts, it’s an efficient process, they’re comfortable and ready to work. So we can focus on the product that all of the fans are going to come see."

Fisher has long been clear that he doesn't care for the NFL's rules on offseason programs under the most recent collective bargaining agreement. Teams already get less time with their players and it's possible that the Rams will have to figure out ways to make attendance for the offseason program easier by offering players lodging.

“It’s interesting because in the NFL now, when our players check out for the offseason, we can’t have any contact with those guys," Snead said. "They get a vacation, and that's via the collective bargaining agreement. So the first time we can chat with those guys is obviously when they report back. But we can communicate with them via all of the technology and get them the best plans possible. And when they get back is basically April, when we will see our players again.”

The Rams already know the when but figuring out the where must crystallize sooner than later to maximize what's going to be an important offseason.
 

RamBill

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What Rams football will and won't bring to L.A.

By Roger G. Noll

http://www.latimes.com/opinion/op-ed/la-oe-0122-noll-rams-football-deal-20160122-story.html

The late bookie Jimmy the Greek once said that no event involving human beings has odds longer than 20-1. Upsets can always happen. For the Rams, a lawsuit, an environmental impact report or even LAX flight path issues could still imperil their return to Los Angeles.

But this deal looks virtually certain to go through. Rams owner Stan Kroenke has a huge amount at stake in his development of the former Hollywood Park racetrack in Inglewood. Likewise, Inglewood officials are thrilled that the city isn't shelling out direct taxpayer subsidies to get an NFL team.

Public subsidies for stadiums face stiff resistance in the current political environment, as evidenced by the earlier failures of the proposals to renovate the Rose Bowl for pro football and to build a downtown stadium. Consequently, sports teams now negotiate to get development rights to the surrounding area where public subsidies are indirect: mostly infrastructure investments and tax exemptions.

One settled issue in economics is that a professional football team produces no measurable benefit to the local economy.
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Kroenke's deal for the Rams is the new champion among ancillary development rights associated with sports facilities. The plan calls for 2,500 residential units, a shopping mall, office buildings, a hotel and an upgraded casino — all abutting a lake and waterfall.

This will be a revenue driver for Kroenke. But the stadium alone is expected to cost nearly $2 billion, making it the most expensive sports facility ever built. Can he make it pay off?

Second, Southern California is flush with wealthy people who can shell out tens of thousands for a personal seat license that secures the right to buy season tickets. The legitimate question is not whether the NFL can succeed in L.A., but why the league waited so long to take advantage of the opportunity.

That said, the NFL's bonanza will not be an economic windfall to the L.A. metropolitan area. When cities battle to attract or retain a pro sports franchise, proponents frequently claim that a team will provide massive economic benefits — more jobs, new corporate headquarters, higher incomes, greater tax revenues. But it's just not so. One settled issue in economics is that a professional football team produces no measurable benefit to the local economy.

NFL teams just are not big businesses. Stadiums employ fewer than 100 people full time, and a few hundred more who work less than 100 hours per year. Most of a team's payroll goes to a small number of players, coaches and executives, who often don't even live nearby. By comparison, a single Macy's department store employs about 200 people.

NFL stadiums also aren't magnets for commercial development. Bars, restaurants and retail shops do not locate near a facility that is rarely occupied. Ten NFL games, a few concerts and tractor pulls, and Sunday flea markets are not the stuff of which thriving local retail centers are made.

The design of modern stadiums actually worsens this problem. Their massive concession areas and sea of parking lots minimize spill-over foot traffic from ticket-holders. Kroenke's retail and office development at Hollywood Park will, if anything, be weakened by the presence of a football stadium and its related traffic congestion.

Adding a second team to the stadium changes that equation very little for either Inglewood or the Rams. The NFL owners have given the Chargers an option to leave San Diego to become tenants in the Rams stadium, and talks already are underway.

The Los Angeles market is certainly big and rich enough to support two teams, and spreading the cost of building a modern NFL stadium over two teams makes sense. Still, as a business, a team prefers to have complete control of its stadium so that it can get a cut of the revenue from any other events held there. It also prefers not to have a direct competitor for fans, especially one playing the same sport in the same place.

If the Chargers come to town, the prices the Rams can charge for tickets, luxury boxes and personal seat licenses will have to drop a bit. The Rams probably will then seek compensation from the Chargers in high rent or control of some revenue sources from Chargers games. Add that to the $500 million the Chargers would have to pay the NFL to relocate in Los Angeles, and that deal has very long odds.

Expect the Chargers to stay in San Diego. If they move, its more plausible that they'll end up in San Antonio or Las Vegas. Or even St. Louis.

As for what to expect from the Rams? Los Angeles shouldn't anticipate a boom in job creation or real estate development. Turn your hopes instead to getting tickets — and a winning season.
 

LumberTubs

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Phil
and a winning season.

What, pray tell, is this "winning season" you speak of?

I've been a fan of the Rams for about ten years now and I've heard rumours of such a thing but have always assumed it was just a myth.