Rams coaching search: Hall of Famer Tony Dungy explains how the Rooney Rule should work

[Zero]

Rams coaching search: Hall of Famer Tony Dungy explains how the Rooney Rule should work
Sam FarmerContact Reporter

http://www.latimes.com/sports/nfl/la-sp-nfl-rooney-rule-20161217-story.html

What should the Rams keep in mind when hiring their next coach? NFL legends Tony Dungy, Ron Wolf, and Jimmy Johnson weigh in with their first-person perspective in this three-part series on finding a coach who best fits a franchise. Today: Tony Dungy. Sunday: Ron Wolf. Monday: Jimmy Johnson.

First up is Dungy, one of 23 coaches in the Pro Football Hall of Fame. A former defensive back, he was coach of Tampa Bay (1996-2001) and Indianapolis (2002-08), winning a Super Bowl with the Peyton Manning-quarterbacked Colts at the end of the 2006 season. He’s a color analyst for NBC’s “Football Night in America.”

Dungy is a strong proponent of the Rooney Rule, a policy the league put in place in 2003 that requires teams to interview minority candidates for head-coaching and senior football operations jobs.

Where I think so many people fail when it comes to hiring a coach is they don’t know what they want. I’ll have people talk to me, “Who would you recommend?” or, “Who do you think would be a good candidate?” And I’ll say, “What are you looking for? Do you want a young coach, a defensive coach, an offensive guy, a disciplinarian?” Every guy that’s a good coach might not be the right fit. You have to know what you’re looking for, and find out who’s going to be the right person.

That’s one of the reasons the Rooney Rule is good. To me, the goal wasn’t to get more minority coaches hired. It was to make people slow down and hire the right person for them. If that happens, then it’s successful.

The spirit of the rule is really good. But what people have done more recently is, rather than figuring out what they’re looking for and drawing up some parameters and saying, “OK, let me look for some minority coaches who fit these parameters. Let’s discuss it and hire the right person,” people are saying, “Let me just interview a minority candidate and then get down to the business of hiring who I feel like I should hire.”

Rushing the process is where mistakes are made. I understand why that is. Your franchise hasn’t been winning recently, and you’re getting a lot of negative publicity.

There is a great deal of pressure to get who is deemed the hot candidate, or the No. 1 guy on certain people’s radar, whether it’s the best coach for you or not.

To me, rushing the process is very short-sighted and not very smart. You shouldn’t want to have to get the jump on people. You should say, “Let me investigate. Let me figure out what I’m looking for.” And go about getting that guy.

It might take a long while. You might go through 10 or 15 interviews. You might lose a candidate to someone else. But you’ve got to make sure you get the right candidate for your team, and that’s going to take some time. Hopefully, this is a 10-year decision. So to say, “I’m going to fire my coach so I’m going to get a jump on people and make this decision before anybody else gets their oars in the water,” I wouldn’t look at it that way.

Owners or GMs will call me and they’ll say, “Can you give me some advice?” I say, “Call [Steelers owner] Dan Rooney and ask him how he does it.” He’s hired three coaches in 47 years, they’ve all won Super Bowls, and he’s never had to fire a coach. He’s got a formula. He knows what works for him.

He looks for young defensive coordinators who are under the radar, but they connect with the city and connect with him. That’s his formula, and he doesn’t care what people think. He didn’t care when he hired Mike Tomlin that people thought Russ Grimm orKen Whisenhunt should have gotten the job. He knows what he wants.

Now, he’s got enough of a track record that he can do that, but that’s an easy formula. Figure out what you want, look around and take your time and say, “Who do I really like?” Then do it, and don’t worry about public opinion or anything else. Then stand by them, and it’s going to work.

In the case of the Rams, they’ve got a lot to sell. They have a tremendous defense. They have a young running back. They’ve got a lot of things going for them, so they’re going to be attractive. They’ve got to figure out who that right person is, then make a pitch to him. It’s, “I don’t care if I’m competing with 10 people a month from now or not, I want to get the right person.”

Some people think the Rams need a celebrity coach. If you win, you’re going to be the hottest thing in town. Get that person who’s going to win, and whether they’re well known or popular doesn’t really matter. I promise you, you start winning and the stadium is going to fill up. Everybody loves a winner. That’s what the ownership should think of: Who’s going to give us the best chance to win?

I wasn’t the popular choice in Tampa when I got the job in 1996. Jimmy Johnson was No. 1 in everyone’s mind because he had won at Dallas and he had won at the University of Miami. The next guy was Steve Spurrier. Both of those guys turned down the job.

There was no buzz, and nobody was buying tickets because I got there. It didn’t start off pretty for us. We won one of our first nine games. It was tough on our owners, because they said, “We think we hired the right person. You’re going to have to trust us.”

But a year later, by Week 4 of our second year, we were sold out, and you couldn’t get a ticket after that.

sam.farmer@latimes.com

Follow Sam Farmer on Twitter @LATimesFarmer

 

[Zero]

If any team could lure Jon Gruden back into coaching, it's the Rams

http://www.usatoday.com/story/sport...pn-los-angeles-rams-coaching-search/95557712/

Chasing Jon Gruden has become the coaching-search equivalent of chasing a unicorn.

He’s been out of the NFL for eight seasons. He makes a boatload of money at ESPN without the stress of wins and losses. He can roll out of bed and find endorsements and speaking engagements. He gets his football fix grinding tape each week forMonday Night Football, grilling incoming rookies on “Gruden’s QB Camp," etc.

For most teams looking, Gruden may as well not exist.

But if there is one job in America – pro or college – that has the potential to lure this mythical creature out of the wilderness, it might’ve opened this week when the Los Angeles Rams fired Jeff Fisher.

NFL playoff picture: Three teams could join Seahawks as division winners

Start with the owner. Stan Kroenke generally stays out of the football operation and has plenty of cash to make Gruden one of, if not the highest-paid coach in the NFL, which is probably what it’d take to get the conversation started. Resources wouldn’t be a problem.

Neither would organizational structure. Gruden likes Rams chief operating officer Kevin Demoff, who was hired as senior assistant in Tampa Bay while Gruden was the Buccaneers’ coach. My understanding is the Rams are making no decision yet on general manager Les Snead’s fate because they don’t want to limit their coaching search. If their coach of choice wants his own personnel guy, the Rams are open to it.

There’s talent to build around, starting with all-pro Aaron Donald on defense, stud running back Todd Gurley – who’s dying for something better than a “middle-school offense” – and a young quarterback, No. 1 pick Jared Goff, whom Gruden gushed about before last year’s draft. “I would want him if I were still coaching,” Gruden said on a media conference call in April.

The Los Angeles market is a big draw, too. Kroenke’s $2.6 billion football palace is set to open in 2019. Gruden’s first head coaching job was with the Oakland Raiders, and he loves California.

Jerry Jones' long shadow part of Cowboys QB Dak Prescott's learning curve

You’d have to think the San Francisco 49ers would be interested in bringing Gruden back to the Bay Area, too, if they decide to pull the plug on the Chip Kelly era. But unless the Indianapolis Colts replace Chuck Pagano – which is possible, based on what owner Jim Irsay told me this week – and give someone a chance to build around Andrew Luck, it’s hard to argue any potential opening in this cycle would come close to rivaling the one in L.A.

Gruden, 53, doesn’t need the NFL. It would have to be the perfect fit. I know he has preoccupations about coaching under all the work restrictions in the 2011 collective-bargaining agreement. I also know the guy is as passionate about football as anyone I’ve ever met. Gruden hasn’t won a playoff game since the Bucs won Super Bowl XXXVII after the 2002 season, and surely some part of him relishes the right opportunity to prove one more time how good of a coach he is.

The Rams should have great options regardless. Other candidates who spurn NFL interest every year, such as Stanford coach David Shaw, could be intrigued. Few coaches would make as much noise as the charismatic Gruden just by showing up, though. And in L.A., after the Great Fisher Faceplant of 2016, it’d be hard to blame the Rams for wanting that.

Demoff already has said the Rams “have to be willing to look under every possible avenue to find the right fit to go lead this football team.”

Why not at least look the one place nobody else can?

 

[kurtfaulk]

Rams coaching search: Hall of Famer Tony Dungy explains how the Rooney Rule should work
Sam FarmerContact Reporter


What should the Rams keep in mind when hiring their next coach? NFL legends Tony Dungy, Ron Wolf, and Jimmy Johnson weigh in with their first-person perspective in this three-part series on finding a coach who best fits a franchise. Today: Tony Dungy. Sunday: Ron Wolf. Monday: Jimmy Johnson.

First up is Dungy, one of 23 coaches in the Pro Football Hall of Fame. A former defensive back, he was coach of Tampa Bay (1996-2001) and Indianapolis (2002-08), winning a Super Bowl with the Peyton Manning-quarterbacked Colts at the end of the 2006 season. He’s a color analyst for NBC’s “Football Night in America.”



Dungy is a strong proponent of the Rooney Rule, a policy the league put in place in 2003 that requires teams to interview minority candidates for head-coaching and senior football operations jobs.

Where I think so many people fail when it comes to hiring a coach is they don’t know what they want. I’ll have people talk to me, “Who would you recommend?” or, “Who do you think would be a good candidate?” And I’ll say, “What are you looking for? Do you want a young coach, a defensive coach, an offensive guy, a disciplinarian?” Every guy that’s a good coach might not be the right fit. You have to know what you’re looking for, and find out who’s going to be the right person.



That’s one of the reasons the Rooney Rule is good. To me, the goal wasn’t to get more minority coaches hired. It was to make people slow down and hire the right person for them. If that happens, then it’s successful.

The spirit of the rule is really good. But what people have done more recently is, rather than figuring out what they’re looking for and drawing up some parameters and saying, “OK, let me look for some minority coaches who fit these parameters. Let’s discuss it and hire the right person,” people are saying, “Let me just interview a minority candidate and then get down to the business of hiring who I feel like I should hire.”

Rushing the process is where mistakes are made. I understand why that is. Your franchise hasn’t been winning recently, and you’re getting a lot of negative publicity.

There is a great deal of pressure to get who is deemed the hot candidate, or the No. 1 guy on certain people’s radar, whether it’s the best coach for you or not.

To me, rushing the process is very short-sighted and not very smart. You shouldn’t want to have to get the jump on people. You should say, “Let me investigate. Let me figure out what I’m looking for.” And go about getting that guy.

It might take a long while. You might go through 10 or 15 interviews. You might lose a candidate to someone else. But you’ve got to make sure you get the right candidate for your team, and that’s going to take some time. Hopefully, this is a 10-year decision. So to say, “I’m going to fire my coach so I’m going to get a jump on people and make this decision before anybody else gets their oars in the water,” I wouldn’t look at it that way.

Owners or GMs will call me and they’ll say, “Can you give me some advice?” I say, “Call [Steelers owner] Dan Rooney and ask him how he does it.” He’s hired three coaches in 47 years, they’ve all won Super Bowls, and he’s never had to fire a coach. He’s got a formula. He knows what works for him.

He looks for young defensive coordinators who are under the radar, but they connect with the city and connect with him. That’s his formula, and he doesn’t care what people think. He didn’t care when he hired Mike Tomlin that people thought Russ Grimm orKen Whisenhunt should have gotten the job. He knows what he wants.

Now, he’s got enough of a track record that he can do that, but that’s an easy formula. Figure out what you want, look around and take your time and say, “Who do I really like?” Then do it, and don’t worry about public opinion or anything else. Then stand by them, and it’s going to work.

In the case of the Rams, they’ve got a lot to sell. They have a tremendous defense. They have a young running back. They’ve got a lot of things going for them, so they’re going to be attractive. They’ve got to figure out who that right person is, then make a pitch to him. It’s, “I don’t care if I’m competing with 10 people a month from now or not, I want to get the right person.”

Some people think the Rams need a celebrity coach. If you win, you’re going to be the hottest thing in town. Get that person who’s going to win, and whether they’re well known or popular doesn’t really matter. I promise you, you start winning and the stadium is going to fill up. Everybody loves a winner. That’s what the ownership should think of: Who’s going to give us the best chance to win?

I wasn’t the popular choice in Tampa when I got the job in 1996. Jimmy Johnson was No. 1 in everyone’s mind because he had won at Dallas and he had won at the University of Miami. The next guy was Steve Spurrier. Both of those guys turned down the job.

There was no buzz, and nobody was buying tickets because I got there. It didn’t start off pretty for us. We won one of our first nine games. It was tough on our owners, because they said, “We think we hired the right person. You’re going to have to trust us.”

But a year later, by Week 4 of our second year, we were sold out, and you couldn’t get a ticket after that.

sam.farmer@latimes.com

Follow Sam Farmer on Twitter @LATimesFarmer

I couldn't agree more with what he said here.

.

 

[jrry32]

Agree with Dungy. Still on the fence about Gruden. I think he's done a nice job of building himself up since he left the game.

 

[RamFan503]

If any team could lure Jon Gruden back into coaching, it's the Rams



Chasing Jon Gruden has become the coaching-search equivalent of chasing a unicorn.

He’s been out of the NFL for eight seasons. He makes a boatload of money at ESPN without the stress of wins and losses. He can roll out of bed and find endorsements and speaking engagements. He gets his football fix grinding tape each week forMonday Night Football, grilling incoming rookies on “Gruden’s QB Camp," etc.

For most teams looking, Gruden may as well not exist.

But if there is one job in America – pro or college – that has the potential to lure this mythical creature out of the wilderness, it might’ve opened this week when the Los Angeles Rams fired Jeff Fisher.

NFL playoff picture: Three teams could join Seahawks as division winners


Start with the owner. Stan Kroenke generally stays out of the football operation and has plenty of cash to make Gruden one of, if not the highest-paid coach in the NFL, which is probably what it’d take to get the conversation started. Resources wouldn’t be a problem.

Neither would organizational structure. Gruden likes Rams chief operating officer Kevin Demoff, who was hired as senior assistant in Tampa Bay while Gruden was the Buccaneers’ coach. My understanding is the Rams are making no decision yet on general manager Les Snead’s fate because they don’t want to limit their coaching search. If their coach of choice wants his own personnel guy, the Rams are open to it.

There’s talent to build around, starting with all-pro Aaron Donald on defense, stud running back Todd Gurley – who’s dying for something better than a “middle-school offense” – and a young quarterback, No. 1 pick Jared Goff, whom Gruden gushed about before last year’s draft. “I would want him if I were still coaching,” Gruden said on a media conference call in April.

The Los Angeles market is a big draw, too. Kroenke’s $2.6 billion football palace is set to open in 2019. Gruden’s first head coaching job was with the Oakland Raiders, and he loves California.

Jerry Jones' long shadow part of Cowboys QB Dak Prescott's learning curve


You’d have to think the San Francisco 49ers would be interested in bringing Gruden back to the Bay Area, too, if they decide to pull the plug on the Chip Kelly era. But unless the Indianapolis Colts replace Chuck Pagano – which is possible, based on what owner Jim Irsay told me this week – and give someone a chance to build around Andrew Luck, it’s hard to argue any potential opening in this cycle would come close to rivaling the one in L.A.

Gruden, 53, doesn’t need the NFL. It would have to be the perfect fit. I know he has preoccupations about coaching under all the work restrictions in the 2011 collective-bargaining agreement. I also know the guy is as passionate about football as anyone I’ve ever met. Gruden hasn’t won a playoff game since the Bucs won Super Bowl XXXVII after the 2002 season, and surely some part of him relishes the right opportunity to prove one more time how good of a coach he is.

The Rams should have great options regardless. Other candidates who spurn NFL interest every year, such as Stanford coach David Shaw, could be intrigued. Few coaches would make as much noise as the charismatic Gruden just by showing up, though. And in L.A., after the Great Fisher Faceplant of 2016, it’d be hard to blame the Rams for wanting that.

Demoff already has said the Rams “have to be willing to look under every possible avenue to find the right fit to go lead this football team.”

Why not at least look the one place nobody else can?

Hey ooooo - if that's your real name - please include a link or at least give credit to the person who wrote the article when you post one. It's just good form. Appreciate it.

 

[Zero]

Hey ooooo - if that's your real name - please include a link or at least give credit to the person who wrote the article when you post one. It's just good form. Appreciate it.

Please,Let's keep the whole name thing quite.
I'm not sure who tipped you off that ooooo was not my real name,but
I am currently working as a triple undercover,double reverse
secret agent and the life of the free world rests in the balance.
So let's keep this just between us.

 

[LACHAMP46]

Nothing wrong with Gruden....

And gotta love what Tony D. is saying...Take your time....Reminds me of a song...

 

[MTRamsFan]

Dungy makes great points. What is best for this franchise may not mean a big name currently coaching. I'm betting, though, they are going to just fixate on bringing in an offensive minded head coach. Honestly, I don't care who the head coach is, as long as, he hires great coaches to build an offense that can score points, and continue building on our defense and special teams.