PFF Wrong Again - Van Jefferson

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oldnotdead

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I recently saw something where PFF was downgrading the Rams, particularly on offense due to the loss of Brandon Cooks. Once again it shows how little they seem to follow what is going on in the NFL. They ignore how many games wholly or partially missed due to injury. The addition of Jefferson elevates the WR corps above what it was with Cooks. Cooks was all about speed, but he also struggled at times with his route running. Van Johnson has breakaway speed, absolutely better in routes than Cooks, and with Jefferson's physical metrics and good hands, the Rams are improved not degraded. It's also why there is no way I see Reynolds starting ahead of Jefferson. To put it into an even stronger perspective I thought I'd post an article talking about how the Ram's new OC is simply raving about the addition of Jefferson.

FROM 24/7 SPORTS:

In a receiver-heavy 2020 NFL Draft, the Los Angeles Rams selected Van Jefferson, using a late-second-round pick on the former Florida Gators star at No. 57 overall. From the front office to the coaching staff, the Rams have been vocal about Jefferson's immediate-impact ability and long-term potential.

Kevin O'Connell became the latest to provide a perspective on Jefferson's upside. Breaking down the Rams' offensive additions from the draft, the first-year offensive coordinator opened up on Jefferson's trajectory.

"There's no secret to our love as a coaching staff for him," O'Connell said of Jefferson. "His ability to run routes and understand the next-level element of running routes and separating at the top, I think he'll fit right in from a personality and a skillset standpoint with the guys we have in that room. The great thing about rooms like that, where there's depth but there's also accountability and guys pushing each other, (is) they're all going to raise their games continually to another level."

The 6-foot-1, 200-pound Jefferson caught 49 passes for 657 yards (13.4 average) and six touchdowns over the course of 12 games at UF in 2019. As a fourth-year junior in 2018, his first at Florida, he recorded 35 receptions for 503 yards (14.4 average) and six touchdowns through all 13 games.

Previously at Ole Miss from 2015-17, Jefferson competed alongside receivers A.J. Brown and DK Metcalf, whom the Tennessee Titans (No. 51 overall) and Seattle Seahawks (No. 64 overall) respectively picked in the second round of the 2019 NFL Draft.

With the Rebels, a redshirt-freshman Jefferson was the second-leading receiver with 49 catches. Brown (29) and Metcalf (two) produced less as true freshmen, but they broke out their sophomore and junior seasons from 2017-18.

"Van Jefferson out-produced both of those players while serving on the same roster in 2016 at Ole Miss," said James Gladstone, Rams director of scouting strategy, in a June 20 article on therams.com that traced Jefferson's pre-draft process from Los Angeles' vantage point.

As a third-year sophomore with the Rebels in 2017, Jefferson caught 42 passes for 456 yards (10.8 average) and one touchdown. Jefferson was second on the team in receptions behind Brown, who made 75 catches for 1,252 yards (16.7 average) and 11 touchdowns over the course of 11 games.

Metcalf, meanwhile, caught 39 passes for 646 yards (16.6 average) and seven touchdowns in 12 games. Jefferson finished out his career at Florida from 2018-19, where he recorded 84 receptions for 1,16o yards (13.8 average) and 12 touchdowns in 23 games with the Gators.

A four-star recruit, Jefferson originally went to Ole Miss from Brentwood (Tenn.) Ravenwood. He took his talents to the Rebels initially as the 247Sports Composite's No. 106 overall prospect, No. 11 wide receiver and No. 3 player in Tennessee for the 2015 recruiting class.

“A guy that I think is the Terry McLaurin of this class is Van Jefferson from Florida," said Senior Bowl executive director and former NFL scout Nagy in a pre-draft interview with 106.7 The Fan in Washington, D.C. "Terry went 76th overall last year. If you had a redraft of last year's draft, he would have been a first-round pick. Outside of some of the quarterback play on the team, he could have won rookie of the year. The guy had almost 1,000 yards with some spotty quarterback play.

"Van is similar ... Last year, Terry was our fastest guy in the game. This year it was Van Jefferson. Van's dad coaches in the league, Sean Jefferson former NFL player, really good wide receivers coach. You watch (Van) on tape and he's an awesome route runner. He always gets open. I just thought he was a really crafty player and I didn't give him enough credit for having as much juice as he has. I saw him play live twice, but I didn't feel that speed from the press box like I felt on the field in Mobile (at the Senior Bowl)."
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This is why I've been saying this offense is going to be far better than the 2018 version that dominated in most games. The 3 WRs along with the 2 headed monsters of Akers and Henderson running the ball, now add in the TEs of Higbee and Everett this offense is absolutely loaded. Now, look at the improved defense that IMO will be a top 10 unit and this is a championship-caliber team.
 

kurtfaulk

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When cooks was healthy he was a game winner for the Rams. Last year however, he was just a guy on the field.

Kupp, woods and Jefferson are a match made in heaven.

.
 

André

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I do think this is going to be an interesting year to watch McVay (and his coordinators) balance this offense. He legitimately could throw out any combination of talent including three running backs (2nd round, 3rd round and UFA), four receivers (2 2nd rounders, 3rd round and 4th round) and three tight ends (2nd round and two 4th rounders). Every one of which brings something positive to the table.

We just have to hope the offensive line can grow to even a middle-of-the-pack group. If they do, Goff is going to have a hell of a year.
 

MachS

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This is why I've been saying this offense is going to be far better than the 2018 version that dominated in most games. The 3 WRs along with the 2 headed monsters of Akers and Henderson running the ball, now add in the TEs of Higbee and Everett this offense is absolutely loaded. Now, look at the improved defense that IMO will be a top 10 unit and this is a championship-caliber team.

I get the excitement, our weapons will be great this year. But far better than 2018? Come on man the year we went to the SB??

2018:

Gurley had 22 TDs
Woods and Cooks both had 1,200 yards
We had a Top-5 OL

I love the WR position, I love the TE position, and I love Akers. Henderson is a complete question mark at this point, and if you think we're getting 22TDs from the RB position this year you're insane. And we 100% will have nothing close to the o-line we had in 2018. If we finish top half of the league in OL rank I will be very surprised...It's just not likely. Our entire offense is built off of the run game and play action. Last year with the o-line, teams stopped respecting the run game and the play action, and thus the passing game suffered. I like Van more than most on this board but expecting the offense to be close to 2018 with the current o-line situation is fools gold. In 2017 and 2018 our offense could not be stopped. It was a machine. Now we have an above average offense, and plenty of reasons to be excited, but we also need to be realistic (y) .
 

RamFan503

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Sorry but Cooks was not all about speed. Yes he could take the top off when healthy but from his college days to the pros, only about 20% of his yards were on real deep passes.

Throw out last year as he was never really full strength.

Cooks lived on crossing routes and slants. Same in college, same in the pros.

Jefferson is an unknown in the pros. He has literally no ID in the NFL.

I certainly hope for great things, but he has to prove out and it's unlikely he could replace Cooks' production as a rookie.
 

OC_Ram

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When cooks was healthy he was a game winner for the Rams. Last year however, he was just a guy on the field.

Kupp, woods and Jefferson are a match made in heaven.

.
Game winners don’t drop TD passes in the end zone, in a SB game especially when it hits your inside shoulder.
 

oldnotdead

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It was Cooks' speed which made him a mismatch at the Y position against a NCB or from the Z position against a #2CB. He could simply outrun most of the #3 CBs on just about any team. But at times he would simply run the route wrong. His separation came from his initial burst off the LOS. Playing from the Y and Z positions the CB on him was forced to play him off the LOS and made it difficult to get a jam on him. When Cooks played the X position where the #1CB could jam him it was a different story.

This is what Jefferson brings which was lacking in Cooks. He can play all 3 WR positions. Like Kupp and Woods, he can beat a jam at the LOS because of his superior footwork and quickness. He brings a dimension they simply didn't have with Cooks. IMO Jefferson can run all the route trees from all the positions better than Cooks. He compliments the other two perfectly. IMO they will be the best WR trio in the NFL. Most of all Jefferson is a perfect scheme fit for Goff's offensive style of play.
 

Merlin

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Kupp, woods and Jefferson are a match made in heaven.
They really do look like they could be a great group. Kupp still has to get paid, Woody something's gonna give on his contract IMO, so I don't know how long they'll be together, but as Van settles in with that room it's hard to imagine them not giving defenses fits. Woody can do a little of everything, Kupp can get open in a phone booth, Van I expect will be a mix of the two with a little speed added.

Can't wait for this season just to see them plus the RB room all come together under this staff. Skill position-wise the talent is definitely there and it's gonna get tapped into just a matter of time for them all to gel.
 

Dick84

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I love what I've seen of Van, I'm just a tad concerned about his lack of college production. Maybe it's completely a non-issue. Love the footwork, the hands, the speed the size and the attitude.
There's video of him one-on-one with Stingley from LSU and he beats him for the TD.. that's good stuff. Stingley was a freshman.. and an All American.
I really hope we get a season. I think McVay kinda unlocked himself a little from his 11 habits. Being creative worked and he has a nice collection of talent to mix up formations. I really hope he has some fun.
I know some of the magic was that even though they were in 11 a lot, they could do many different things while looking the same.
Still.. I'd enjoy some fun packages.
 

PressureD41

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https://www.turfshowtimes.com/2020/5/1/21244121/van-jefferson-rams-40-yard-dash-senior-bowl-time


an Jefferson was the fastest human at the Senior Bowl
64
The LA Rams drafted one of the fastest receivers in his class
By Kenneth Arthur@KennethArthuRS May 1, 2020, 3:09pm CDT
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Reese’s Senior Bowl
Photo by Don Juan Moore/Getty Images
LA Rams rookie receiver Van Jefferson didn’t participate in drills at the NFL Scouting Combine in February because of a broken bone in his foot, but if he had, perhaps Jefferson wouldn’t have been available to the Rams at pick 57. Could he have improved his draft stock a tick by a) not having a broken foot and b) running a 4.4?
As was reported several times through draft season, Jefferson was touted as the fastest guy at the Senior Bowl this year. Senior Bowl executive director Jim Nagy compared his speed to that of 2019 rookie sleeper Terry McLaurin:

“A guy that I think is the Terry McLaurin of this class is Van Jefferson from Florida.” Nagy said in a recent interview with Grant Paulson and Pete Medhurst on 106.7 The Fan in D.C. “Terry went 76th overall last year. If you had a redraft of last year’s draft, he would have been a first-round pick. Outside of some of the quarterback play on the team, he could have won rookie of the year. The guy had almost 1,000 yards with some spotty quarterback play.
“Van is similar ... Last year, Terry was our fastest guy in the game. This year it was Van Jefferson. Van’s dad coaches in the league, Sean Jefferson former NFL player, really good wide receivers coach. You watch (Van) on tape and he’s an awesome route runner. He always gets open. I just thought he was a really crafty player and I didn’t give him enough credit for having as much juice as he has. I saw him play live twice, but I didn’t feel that speed from the press box like I felt on the field in Mobile (at the Senior Bowl).”
This was backed up by Jefferson’s speed on the field, which was clocked by Zebra Technologies as the fastest of any player at the Senior Bowl: 21.05 MPH. Zebra Technologies clocked 2019 rookie sensation Deebo Samuel at 20.97 MPH the year before. They had McLaurinat 22.15 MPH.
Samuel ran a 4.48 at the combine at 215 pounds. Jefferson is 6’1, 200 pounds. Could he have run in the low-4.4s? McLaurin, at 209 pounds, ran a 4.35.

Notre Dame’s Chase Claypool ran a 4.42 at 238 pounds and went 49th to the Pittsburgh Steelers. LSU’s Justin Jefferson ran a 4.43 at 202 pounds. Alabama’s Jerry Jeudy ran a 4.45 at 193 pounds. TCU’s Jalen Reagor ran a 4.47 at 206 pounds.

Alabama’s Henry Ruggs was clocked with a game speed of 21.94 MPH. Reagor was next at 20.80 MPH. Baylor’s Denzel Mims was next at 20.69 MPH. So potentially Jefferson would have slotted in between Ruggs and Reagor. Who knows what he may have clocked at the combine if he was 100%.

Ruggs was the fastest player at the combine this year at 4.27, and a few years ago that title belonged to Brandin Cooks at 4.33. The Rams traded away Cooks this offseason and used the pick acquired on Jefferson.

The idea that he can replace Cooks is rightfully dismissed as a bit of a lazy connection and that the two players are different, as well as the fact that Jefferson has yet to play even an NFL practice, but we can’t dismiss that the new guy has speed as an attribute.
And that he has quite a lot of it.







MORE FROM TURF SHOW TIMES
 

Merlin

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I love what I've seen of Van, I'm just a tad concerned about his lack of college production. Maybe it's completely a non-issue. Love the footwork, the hands, the speed the size and the attitude.
The college production is a concern no doubt. But I suspect the Rams have that right irt the scheme utilization and team he had around him.

Kupp played well as a rook but had some typical rook moments and I'm sure Van will too. But the good thing here is Van's got two dangerous established threats ahead of him plus Higs at TE so he's going to face cupcake matchups vs iffy DBs at first.

I'm excited to see our young skill guys do their thing. Just hope the line allows them to do their thing.
 

snackdaddy

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Sorry but Cooks was not all about speed. Yes he could take the top off when healthy but from his college days to the pros, only about 20% of his yards were on real deep passes.

Throw out last year as he was never really full strength.

Cooks lived on crossing routes and slants. Same in college, same in the pros.

Jefferson is an unknown in the pros. He has literally no ID in the NFL.

I certainly hope for great things, but he has to prove out and it's unlikely he could replace Cooks' production as a rookie.

Yeah, I get it. I always hope for the best but you never know what you'll get with a rookie. He could turn out to be like Kupp where he's pretty good from day one. Or like Everett where we're still waiting for him to break out after 3 years.

One thing about Cooks was that quickness in his routes. He could run with speed over the middle and stop on a dime. The only problem at this stage of his career is his health. He could be one more concussion away from ending his career. I don't see him ever playing a full season. All the Texans can hope for now is him playing enough to make a difference and being available for the big games.
 

oldnotdead

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What I think made Cooks fall out of favor with McVay is the way Cooks ran his routes. As in most passing offenses, there are options on how its run depending upon the alignment of the secondary. The WR and the QB must read it the same way so that the QB knows where the WR is going. Too many times is looked like Cooks and Goff weren't on the same page in terms of reading the defense. So much so that in one game McVay got on Cooks for this problem.

IMO its what caused some of the missed throws and perhaps an INT or two. Either way, Jefferson is a bigger target with breakaway speed. I really feel he's an upgrade over Cooks.
 

leoram

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I will say this again, Jefferson signals an adjustment by McVay in scheme. Assuming Van is a superior route runner to Cooks, a quicker hitting scheme may be in the offing. Under McVay, Goff has thrown more deep passes on long developing routes (mostly off play action) than most other QB’s in the league. With a flagging run game along with breakdowns in pass pro, getting the ball out of Jared’s hands faster should be considered a necessity. Should the running game improve and the OLine gel, Jefferson has plenty of speed to still stretch the field vertically. But it’s the chain moving 1st down conversions that may prove to be Jefferson’s value. If Woods, Kupp, Jefferson, and Higbee all have the ability to diagnose the defense in the same manner as Goff, the completion percentage will improve appreciably and the offense will become more consistent.

This is the reason I believe Watkins, Cooks, and eventually Everett aren’t exact fits for McVay. While all three have the athleticism to win and produce splash plays that gain attention, the times they don’t execute their assignments drive McVay nuts. Perhaps the concussions contributed to Cook’s errors. It’s obvious that Everett’s limited targets are product of his inability to grasp the finer points of the offense. My guess is that McVay chose a handful of plays a game for Everett to rep to take advantage of his skill set but doesn’t trust him for the full package of the gameplan.

The reason the Rams are so high on Jefferson is his football IQ. Tom Brady enjoyed long term success without being a very accurate deep ball passer. Instead, he had guys like Welker, Amendola, and Edelman who could be trusted to win their routes exactly the way Brady needed. It’s what kept their offense afloat even when their OLine was spotty at times. For the Rams, the more the offense can process on a weekly basis, the better McVay can make adjustments during the game. Van Jefferson will be part of that equation for a very long time.

Bet
 

Ram65

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I forgot to comment after posting Cooks' video. If you watched the video you can see BC ran a lot over the middle, some outs, deeper 7 routes, and other deep routes. He also had some good smoke screens as well as Jet Sweeps. He was very versatile in 2018. I think injuries (concussions) affected his play in 2019. It was a smart move by McVay to draft both Jefferson and Akers early in the draft to replace Cooks and TG.

Jefferson should come in early and take over the 3rd WR spot. He still has some work to do on pass-catching but, he should get open early. He should be able to move around in all WR positions. He could be used more in the slot early on. I don't think he can do what Cooks did in 2018 out of the gate. Look for him in 10-18 yard range but, could set up CBs to get past them deep. Could be close to Kupp's rookie year around 60 catches 850 yards 5 TDs.