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NFL will post full classic games on YouTube under renewed partnership
Posted by Michael David Smith on May 12, 2016
The NFL has renewed its partnership with YouTube and will beef up its presence on the world’s most popular internet video service, including posting full games for the first time.
Full broadcasts of three of the most memorable games in the history of each NFL team will be posted on YouTube before the 2016 season begins, the NFL announced today.
The league launched its YouTube channel last year, and the NFL boasted in a press release today that its channel has almost 900 million views. That sounds like a lot, although it’s worth noting that the “Gangnam Style” video alone has about three times as many views as the whole NFL channel.
For fans, the best part of the new partnership may be that the NFL is now planning to post some highlights on YouTube while games are still in progress. If you’re watching one game on Sunday afternoon and want to keep tabs on what’s happening around the rest of the league, that’s a great new feature.
A big part of the deal from the NFL’s perspective is that Google, which owns YouTube, has agreed to prominently display official NFL videos, news, kickoff time and broadcast information prominently in NFL-related search results.
Although the NFL has been more cautious than some sports leagues about embracing the Internet, recent deals like this one and the Twitter Thursday Night Football partnership show that the league is attempting to expand its online presence without killing its golden goose, its television contracts.
NFL will post full classic games on YouTube under renewed partnership
Posted by Michael David Smith on May 12, 2016
The NFL has renewed its partnership with YouTube and will beef up its presence on the world’s most popular internet video service, including posting full games for the first time.
Full broadcasts of three of the most memorable games in the history of each NFL team will be posted on YouTube before the 2016 season begins, the NFL announced today.
The league launched its YouTube channel last year, and the NFL boasted in a press release today that its channel has almost 900 million views. That sounds like a lot, although it’s worth noting that the “Gangnam Style” video alone has about three times as many views as the whole NFL channel.
For fans, the best part of the new partnership may be that the NFL is now planning to post some highlights on YouTube while games are still in progress. If you’re watching one game on Sunday afternoon and want to keep tabs on what’s happening around the rest of the league, that’s a great new feature.
A big part of the deal from the NFL’s perspective is that Google, which owns YouTube, has agreed to prominently display official NFL videos, news, kickoff time and broadcast information prominently in NFL-related search results.
Although the NFL has been more cautious than some sports leagues about embracing the Internet, recent deals like this one and the Twitter Thursday Night Football partnership show that the league is attempting to expand its online presence without killing its golden goose, its television contracts.