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EXCERPT:
On Thursday, the league announced that, beginning next season, [hil]independent neurological consultants will be on the sidelines at every game to help detect head injuries.[/hil] But the initiative with G.E. represents the N.F.L.’s most aggressive collaboration with private industry in pursuit of resolutions to some of vexing player safety issues: determining if some players are predisposed to head trauma; diagnosing and gauging the extent of head injuries and detecting the chronic effects of concussion; and improving equipment to insulate the brain during play.
“Research sometimes has a longer time frame,” Goodell said in an interview. Referring to G.E., he added: “These might have a shorter time frame. One, because some products may already be in existence, particularly on the imaging side. Two, they have a pretty big plastics business; maybe there’s some form of plastics that could be used for better protection.”
Later, he said: “It could be a seismic shift in the sense of great organizations coming together to solve important problems for society. That’s a good thing.”
The expectation is that new technologies could spring from the collaboration within a few years.
Read More: <a class="postlink" href="http://www.nytimes.com/2013/02/03/sports/football/nfl-and-ge-team-up-in-effort-to-detect-concussions.html?hpw&_r=0" onclick="window.open(this.href);return false;">http://www.nytimes.com/2013/02/03/sport ... l?hpw&_r=0</a>
On Thursday, the league announced that, beginning next season, [hil]independent neurological consultants will be on the sidelines at every game to help detect head injuries.[/hil] But the initiative with G.E. represents the N.F.L.’s most aggressive collaboration with private industry in pursuit of resolutions to some of vexing player safety issues: determining if some players are predisposed to head trauma; diagnosing and gauging the extent of head injuries and detecting the chronic effects of concussion; and improving equipment to insulate the brain during play.
“Research sometimes has a longer time frame,” Goodell said in an interview. Referring to G.E., he added: “These might have a shorter time frame. One, because some products may already be in existence, particularly on the imaging side. Two, they have a pretty big plastics business; maybe there’s some form of plastics that could be used for better protection.”
Later, he said: “It could be a seismic shift in the sense of great organizations coming together to solve important problems for society. That’s a good thing.”
The expectation is that new technologies could spring from the collaboration within a few years.
Read More: <a class="postlink" href="http://www.nytimes.com/2013/02/03/sports/football/nfl-and-ge-team-up-in-effort-to-detect-concussions.html?hpw&_r=0" onclick="window.open(this.href);return false;">http://www.nytimes.com/2013/02/03/sport ... l?hpw&_r=0</a>