The $907,990 spent by FANS on administrative expenses includes the $102,077 paid to Zweifel. Zweifel has been chief financial officer of president Casinos since last November. He led the FANS Inc. PSL effort.
"It was my job to set up the office, hire the workers and coordinate the PSL sales effort, including sending out 25,000 letters to those who applied for PSLs," Zweifel said. "I had the financial management, computer and audit background for the job. I didn't see all the bills, like advertising and promotions and others. They didn't go through my office. They went to Riezman & Blitz."
At its peak FANS Inc. employed 25 people. It had as few as three employees in late February and early March 1995 after the NFL owners voted against letting the Rams move, Zweifel said.
The $13.7 million spent by FANS Inc. came from money football fans contributed by buying personal seat licenses (PSLs), which gave buyers the right to buy season tickets to Rams games. The money was funnelled to FANS Inc. through the St. Louis Convention and Visitors Commission.
The sale of PSLs raised a total of $78 million, said James Pihir, controller for the CVC. The bulk of the PSL money was raised in late 1994, before the Rams officially committed to move here.