It's a new era, sitting at home is cheaper, the view is better, you have a better understanding of the game, and most importantly, there are tons of different ways to get entertainment now.. Netflix, video games, internet, just better TV in general.. It's harder to get fans to spend money and get into their seats, especially when you're not the only show in town. Plus when you make it an experience deeper than just the game, it allows people to have fun despite a loss, and is more attractive to the casual/non football fans to get them into the sport. All about growing that brand, making it international. Demoff and Stan want to see Rams hats/jerseys across the globe.