I remember when the iPod first came out. Folks would cite how the MP3 players from other venders had better stats or more of this or that... And they did.
What they didn't have was a better organic user experience across the board. Which is why iTunes has 500 MILLION users with credit cards... 6.5X more than Amazon's 80 Million, for example.
Do some Droid phones have NFC? Yes. Is it a ubiquitous and easy user experience like it will be once the iPhone 6 rollout? Not a chance.
And that's the difference. What Apple learned is that it can be very expensive to lead the market to adopt (or stop using) certain technologies.
Thus, with iPod, iPhone and now Apple Watch, they let others break the ice, let the other companies essentially use their first rollouts as a free market beta test and then rollout their product. Apple really learned this product lesson with the Newton (anyone who used this knew how ahead of it's time it was). Just as Apple had EOL'd the Newton, other products were coming on line that were still trying to catch up to Newton's functionality.
Of course, with the iPhone it's not a one-size-fits-all and both Droid and Windows phones have their selling points.
However, as someone who's had to consult and make multimillion dollar pitches regarding IT and Telecom solutions, I can say that the value of integrated solutions like those that Apple offer can have significant value, both in terms of micro ROI and TCO (meaning, just personal total cost and return on investment) as well as gross organizational ROI and TCO.
Now, about the iPhone 6... is it great? Oh yeah.
Why? NFC? Damn straight. But why? Well, like iTunes, before rolling this out, they already got tons of merchants on board. Enough to create critical mass in the market place. Corporations with Apple Pay capabilities will see significant percentage increases in their 4th quarter earnings over their competitors who don't. No Droid phone can offer that. No windows phone can offer that. Not that kind of ubiquity and not so easily that "Grandma" can figure it out. Adding a CC is as easy as point and shoot. Paying, if you're using the same CC as is on your iTunes account is App>click>Home+TouchID = Done.
As well, and this is me "seeing around the corner" a bit, there are apps we haven't even seen yet with respect that will deploy their HealthKit api in ways that will significantly change how the phone is seen as a device. In some configurations with the Apple Watch, I think there will be apps that are beyond amazing.
So, while none of this diminishes the inroads Samsung has made, it also is meant to say that previous updates were incremental. This one is not. This combo of the iPhone 6, particularly the 6 plus, and the Apple Watch will be particularly potent and the synergy for app makers will be substantial both in the near term and over the next 36 months.
I still have the iPhone 4 and hadn't seen any reason to upgrade as I saw the recent upgrades as incremental and not really worth invoking that next 24 month contract. THIS phone, I'm going all in... I'll figure out a way to get the iPhone 6 Plus 128GB to future proof myself as much as possible...probably after the new year.
It's not just the phone, it's the infrastructure around it and while the iPhone may not be the Bugatti Veyron of phones, it's latest offering is a supercar. It's got the added benefit of being the easiest to drive, easiest to fix and in general, the safest and most secure (I said in general) with the largest and most robust ecosystem of products and support.
jmho, ymmv...