Gordon: Rams' offense needs to put pieces together

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RamBill

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Gordon: Rams' offense needs to put pieces together
• By Jeff Gordon

http://www.stltoday.com/sports/colu...cle_5b3c4993-6948-5bec-9d11-b916f4db3892.html

The Rams’ offense didn’t need to get busy until the second half Sunday. The Jeff Fisher-Gregg Williams defense had things covered until then.

Safety Rodney McLeod gave the Rams a quick 7-0 lead with his fumble recovery return. Soon thereafter, defensive end William Hayes clubbed another fumble loose, setting up a a field goal.

At that point the Rams had a 10-0 lead despite traveling just 3 yards on six offensive plays. Their struggle continued through the first half as they netted just 108 yards and went 0 for five on third downs against an ordinary Browns defense.

They reached the red zone once in the first half — and tight end Jared Cook immediately coughed up the ball at the Cleveland 17 after catching a pass from quarterback Nick Foles.

The Rams finally sustained some offensive possessions in the second half en route to their 24-6 victory. But still ...

“We’ve got to start getting better,” Fisher said during his postgame media briefing. “We’ve got to hang on to balls and protect the football. The same thing that plagued us in recent weeks — and most of the year — is we have to get going earlier and get those first downs under our belt during the first half.”

That is atop the team’s to-do list as the Rams prepare to face the reeling San Francisco 49ers Sunday at the Edward Jones Dome. At 3-3, the Rams have an opportunity to push over .500 and gain traction in the playoff race.

Fisher’s defense is ready for that challenge. So is running back Todd Gurley, who is as dangerous as any ball-carrier in the NFL these days.

But to bid for the NFC West title or emerge from the pack of wild card hopefuls, the Rams must build a better-balanced and more efficient offense.

That must start with offensive line improvement. Garrett Reynolds isn’t a terrible replacement for injured guard Rodger Saffold, but the other four linemen are still developing on the fly.

Second-year left tackle Greg Robinson remains as a work in process, as does rookie right tackle Rob Havenstein. Rookie guard Jamon Brown is coming along nicely and center Tim Barnes is surviving his first full tour as a starter.

Foles offered his typically polite assessment of the unit after Sunday’s game.

“They’ve been playing hard,” he said. “They have been working hard. They opened up some seams on the run game. We got some stuff going on the pass game, we were able to get some completions when we needed them.”

All that is technically true, but the line still struggled to deliver a consistent push in the run game. It held up better than it did at Green Bay, but it still suffered some untimely breakdowns in pass protection.

A prime example came in the third quarter. The Rams came flying at the Browns with an up-tempo, no-huddle attack, highlighted by Gurley’s 48-yard sprint. They rolled down to the Cleveland 8 before Browns defensive end Randy Starks sacked Foles for a 9-yard loss.

That created a third-and-goal situation back at the 17. The Rams didn’t convert, then Greg Zuerlein missed a 35-yard field goal try to leave them clinging to a 10-6 lead about midway through the quarter.

Against a better team, that offensive failure could have turned the game.

But at least the Rams found something with that shift to a no-huddle attack. “It’s just a way to try to show them something different,” Foles said. “Just try to go fast and put some pressure on the defense and get some rhythm going.”

They stayed up-tempo on their next drive and Foles hit Kenny Britt on a 41-yard bomb to the Cleveland 1. Finally the offense scored a touchdown, on Gurley’s subsequent conversion. Finally the offense had something to build on.

Foles endorses the further use of this no-huddle attack during the rest of the games.

“I love it, I love it. I have a big history of it,” Foles said. “It’s what I did in college, high school, even in Philly. So I love the offense we’re playing. I think it’s great to be able to do that. I think it really helps open things up and create some rhythm. So it’s fun to go out there and do that.”

Of course, the Rams will need more than a brisk tempo to finally arrive offensively. They need much more production from their tight ends, who should benefit greatly from Gurley’s emergence.

A serious run threat makes the play-action passing game more dangerous. It creates the potential of freezing linebackers and safeties for a tick or two, creating room for Cook and (when healthy) Lance Kendricks to operate.

Of course, these guys have to actually CATCH THE BALL and HANG ON TO THE BALL when it comes their way.

The Rams got Tavon Austin more involved in the second half against the Browns, but Foles still needs to make more downfield plays to him. The same goes for Stedman Bailey, a fine runner of routes.

Then there is the still untapped potential of rangy receivers Britt and Brian Quick. Britt won the battle for a deep ball along the right sideline Sunday. Quick, still coming back from a nasty shoulder injury, tried to use his size to do the same.

Couldn’t we see that every weekend? Is it possible, in our lifetime, to see Foles get in sync with all four receivers at the same game?

Rams fans are dreaming of that day. We’re guessing Foles is as well.

This team has lots of pieces, but the offense is a half-finished puzzle. Maybe, just maybe, this favorable shift in the schedule will give the Rams a chance to finally put it all together.
 

RamBill

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Rams still have miles to go on offense
• By Jim Thomas

http://www.stltoday.com/sports/foot...cle_8f0af263-773e-507e-a791-f32467224f83.html

So here’s the good news: The Rams no longer are the NFL’s 32nd-ranked offense. On the strength of a 308-yard outing against Cleveland, the Rams have moved out of the cellar.

OK, it helped that San Francisco managed a measly 142 yards in last Thursday’s 20-3 loss to Seattle. But the Rams are now 31st in total offense, moving ahead of the last-place 49ers, who come to town Sunday for a noon kickoff at the Edward Jones Dome.

No truth to the rumor that first downs in the Rams-49ers contest will be marked by stoppages in play, and party favors will be handed out after scores.

But even after a dominating 24-6 victory over the Browns, in a game that wasn’t as close as even that final score might indicate, coach Jeff Fisher realizes the offense still needs work. Plenty of work.

“We just can’t rely on Todd (Gurley) all the time,” Fisher said. “At some point, it’s gonna get hard to run the football until we start making some plays outside.”

As you may have noticed, Gurley has been stellar since moving into the starting lineup three games ago. He has topped 100 yards rushing in all three contests, and including the 9 yards he gained in his NFL debut against Pittsburgh, he now has 442 yards rushing in basically 3½ games.

That already puts Gurley at 12th in the league in rushing, and six of the 11 rushers ahead of him have yet to take their bye week. Gurley has accounted for three of the top 19 individual rushing games throughout the NFL this season. His 6.0 yards per carry is tied for the league lead among players with at least 30 carries.

As quarterback Nick Foles says: “He’s just an animal, really.”

That’s all good. But the Rams have been unable to build and expand off that foundation. The passing game continues to struggle, and even with respect to Gurley and the running game, slow starts continue to plague the offense.

“We’re still having some issues offensively that we’ve gotta get fixed,” Fisher said. “Namely, first downs and third downs. So we’re gonna continue to work on it. The players understand.”

A consistent theme in Fisher’s remarks Monday was that the offense has to get better across the board. It can’t just be the Todd Gurley Show, because sooner or later the Rams are going to experience a Sunday where an opposing team either has the talent or comes up with the scheme to take him away.

Fisher said teams already are stacking the box with an extra defender to keep the lid on Gurley.

“Arizona did it. Green Bay did it. And so did Cleveland,” Fisher said. “We’ve gotta do more with his teammates around him. We’ve gotta get more production out of the other players, get the ball down the field, take advantage of that. And that’s what we’re working on.

“Getting open. Creating opportunities for them to get open. And then making the throws.”

Even though wide receiver Brian Quick has been back for three games, with his playing time upped from six plays against Arizona to 20 against Green Bay and 26 vs. Cleveland, he still has only one catch for 10 yards. He has been targeted only four times in those games, so he really hasn’t been integrated into the offense.

“When you look at the number of snaps we have and the number of pass attempts, it’s hard to get people targeted when you attempt 23 passes,” Fisher said.

True. Rams opponents have completed almost as many passes (158) as the Rams have attempted (166) this season. And that’s not simply because the Rams are leaning heavily on the run game since the emergence of Gurley.

The Rams simply aren’t running enough plays. They’re averaging only 53.7 offensive plays a game; their opponents are averaging 66.2 plays a game against them. That’s a differential of more than a dozen plays a game, so in essence Rams opponents are getting a couple of extra drives.

Which gets back to the inefficiency on first downs and third downs. Don’t be confused by the Rams’ league-leading average of 7.37 yards on first down. That number is grossly inflated by a handful of monster plays on first down.

Seven of the Rams’ eight plays this season that have gained 40 yards or more have come on first down. That includes runs of 55, 52 and 48 yards by Gurley, and receptions of 68 yards (Stedman Bailey), 47 yards (Tavon Austin), 42 yards (Benny Cunningham), and 41 yards (Kenny Britt).

But far too often, a lack of success on first down has led to second-and-long. In addition, the Rams have been lousy on third down all season. Their third-down conversion rate of 28.8 percent is 31st in the league, trailing only Miami’s 28.6 percent.

Things were even worse against Cleveland, with the Rams converting just one of nine third-down plays, or 11 percent.

Simply catching the ball better, and having better ball security will help. Fisher noted a catchable ball that was dropped by Britt on the Rams’ opening series. It would have been maybe a 7-yard gain. No big deal, except that it meant second-and-10 instead of second-and-3. Not the best way to keep the chains moving.

As might be expected, Fisher was not happy with a lost fumble by tight end Jared Cook at the Cleveland 15 that cost the Rams a chance to pad their lead in the second quarter.

“I have confidence in him,” Fisher said. “He’s just got to end that. He’s got to protect the football. Our defense will help him learn how to protect the football after a catch this week. I assure you of that.”

Will there be special drills for Cook?

“No, he’s just gonna have to carry it all the way back to the huddle, and carry it in the locker room, that’s all,” Fisher said.