I think it's badass.
I was able to experience it with a mountain of Ram Fans up in Atlanta. Saturday night before the Bowl we took over a restaurant/bar downtown called The Big Kahuna. Sporadic cheater fans would walk in not realizing that Ram Fans from all over the country had packed themselves into this place. Every time this happened,,,, guess what they'd hear with almost deafening loudness?
You know what they heard Bruddas.
That's when the cheater fans would turn around and walk off with their tails between their legs.
I fucking love the chant. You really have to be a part of it to understand it's true beauty.
I think I have a video of this I'm gonna try and post up this weekend.