Article: Rams Coaching Search

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Merlin

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http://www.latimes.com/sports/rams/la-sp-rams-coach-farmer-20161212-story.html

Buckle up. This won’t be a typical NFL coaching search.

The Rams opening, created Monday when they fired Jeff Fisher, is viewed differently around the league than most.

First, it’s for a job in the nation’s No. 2 market and all the potential that entails, especially with a $2.6-billion stadium scheduled to open in 2019. There’s the appeal of working with No. 1 pick Jared Goff, who has had a bumpy start but nonetheless is still seen as a player with a high ceiling.

Then there’s the reality that Stan Kroenke, among the league’s richest owners, has so much at stake with the Inglewood Stadium, and selling personal seat licenses, that he will need to think big when it comes to hiring the next coach — and has the wherewithal to pay accordingly.

With that in mind, the spectrum of possible candidates is wide and flashy. Several household names already have bubbled to the surface, coaches who might not be mentioned in more routine searches.

Some will prove to be real candidates, while others probably won't get past the rumor stage.

Among the most intriguing names circulating Monday were Michigan Coach Jim Harbaugh and Super Bowl-winning-coach-turned-broadcaster Jon Gruden, both of whom specialize in working with quarterbacks. Hiring either probably would require Kroenke to break the bank and pay more than $10 million per year, something he hasn’t shown a particular willingness to do to this point. (He was paying Fisher about $6.5 million annually, quite generous for a coach whose Rams career consisted of five consecutive losing seasons.)

Rams' decision to fire Jeff Fisher was 'solely a performance-related issue'

In his second season at Michigan, Harbaugh is college football’s top-paid coach at $9 million a year. He’s a rock star there, just as he was in San Francisco, where he turned around the 49ers and got them to a Super Bowl and three consecutive NFC title games. Whether he burns out on places or places burn out on him, he doesn’t stay in jobs long and has yet to stay put anywhere for more than four seasons.

It’s not yet known whether he’d be a serious candidate for the Rams job. That didn’t stop Hall of Fame running back Eric Dickerson from weighing in on the topic in the wake of Fisher’s firing.

“People are talking about Jim Harbaugh,” Dickerson said. “That would be a good fit. He develops quarterbacks. He had Alex Smith in San Francisco. He had an offensive line he had to rebuild. It’s almost the same situation you have here.”

Those close to Gruden have indicated he would listen to a Rams pitch, however, and that he might be interested in a return to coaching after seven years as color analyst for ESPN’s “Monday Night Football.” He knows quarterbacks, turned around a dead-in-the-water Oakland Raiders franchise and won a Super Bowl in Tampa Bay at the end of the 2002 season (by beating his former Raiders team).

It’s worth noting that Gruden and Kevin Demoff, the Rams’ top executive, worked together with the Buccaneers.

In their last two games, the Rams lost to the New England Patriots and Atlanta Falcons, teams with hot-handed offensive coordinators in Josh McDaniels of the Patriots and Kyle Shanahan of the Falcons.

Firing of Jeff Fisher is a good start to win back Rams fans

In 2009, McDaniels was hired at age 33 to replace Mike Shanahan — Kyle’s father — as coach of the Denver Broncos. His teams went 8-8 and 3-9 before he was fired late in the 2010 season. He was widely viewed at the time as bright but immature. He was offensive coordinator of the St. Louis Rams in 2011 and has had that job for the better part of four years with the Patriots.

After the Rams lost at New England in Week 13, McDaniels was hanging around outside the visitors’ locker room, chatting with his former colleagues. That was an interesting scene, considering Fisher was already on thin ice.

Jacksonville Jaguars General Manager Dave Caldwell is believed to be interested in McDaniels, so the Rams’ being on the hunt for a coach could impact how the Jaguars deal with Coach Gus Bradley, who is 14-47 in nearly four seasons.

Kyle Shanahan oversees the NFL’s No. 3 offense, one that averages 402.3 yards a game but garnered only 286 in Sunday’s victory over the Rams.

In his news conference Monday, Demoff said the investment in the Rams offense doesn’t necessarily mean that the club will hire an offense-minded head coach to follow the defense-minded Fisher. The Rams are ranked 32nd on offense.

“You may find an unbelievable head coaching candidate who you meet with and believe is absolutely perfect for the Los Angeles Rams who has a defensive background,” Demoff said. “I think what’s most important is they have a plan to maximize the offense.”

Rams players bemoan Jeff Fisher's firing
UCLA is coming off a 4-8 season but Jim Mora had success as coach of the Falcons, guiding them to the NFC championship game in 2004. He didn’t get much of a chance to implement a long-term plan with the Seattle Seahawks, who replaced after one 5-11 season when they got a chance to hire Pete Carroll. Mora’s a possible Rams candidate.

Norv Turner had some successes as a head coach but is widely regarded as an excellent offensive coordinator who helped develop some of the better quarterbacks in the game. He plans to coach again after walking away from his job as offensive coordinator of the Minnesota Vikings earlier this season.

Mike Martz was the architect of the “Greatest Show on Turf” offensive units that secured the only Super Bowl victory in Rams history. He has been retired since 2011, his last season as offensive coordinator in Chicago. He told The Times earlier this year that he would consider a return to coaching if the right role.

“One of the good parts and the bad parts of this process in the NFL is there is no proven way to get it done,” Demoff said. “You can hire first-time head coaches, you can hire college coaches, you can hire coaches who have been fired before. You can point to any examples of ones who have had great success, or ones who have struggled. What’s most important is finding the right fit.”

Copyright © 2016, Los Angeles Times
Los Angeles Rams Jeff Fisher Jim Harbaugh Super Bowl NFL Stan Kroenke Jon Gruden
 

sjm1582002

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I'm leaning towards Gruden.

Took the Raiders to the playoffs 2 times during his 4 years there.

Won a Superbowl his first year in Tampa (with Dungy's ferocious defense) and, after a 2 year hangover got the Bucs back into the playoffs a couple of times.

Was fired after a late season collapse produced a 9 - 7 record and missing the playoffs.

I do not see anyone with a better resume.
 

Merlin

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I'm trying to keep an open mind, first off, this time around. Trying to enjoy us being the belle of the ball and seeing all the top options lining up for consideration. There are some guys I'm not a big fan of, but I'm not going to start drawing lines in my own mind with them as "Imma lose it if the Rams hire him" guys.

That said, Gruden concerns me. He has a safety net with his media connections and my fear with him is that he might get in here and say F it after a season or two. Same concern I have with Saban, as well.

Either way, though, at least he knows offense and I think Goff would be in good hands. So he's got his value, and is definitely a guy the Rams will bring in for an interview.

Oh and btw, I didn't realize there was a connection with him and Demoff.
 

RamWoodie

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The main attraction for any coach is they don't have a worry on defense!

The main worry is offense...starting with Goff and developing him.

There been a thought in my mind for a long time that the OLine is under performing. We should know better soon.

How about Fassell? In the weeks to come could he earn the job? He's done well with STs! Sometimes all one needs is opportunity...
 

DCH

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I hope someone hires Gruden so I can stop hearing him say "They only rush 4, but you never know what 4 it'll be!" sixty times a goddamned game (and talking about how "pliable" Tom Brady is...)

Although for everyone here's sakes, I hope it's not the Rams. I don't think that highly of Chucky.
 

551staaa

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I still want Martz. His problem was with the front office and, as it turned out, the front office was the problem. I like Demoff and Snead. Bring in Martz and let's see what he can do when the front office isn't working against the coach. I know he let Warner go, but at the time Warner was in a slump and Bulger was better. It's the time of year for wishes, isn't it?