American Airlines first sponsor for Rams stadium

[Riverumbbq]

Business

JOE REEDY,Associated Press 2 hours 4 minutes ago

Construction workers continue work in the bowl of the NFL stadium rising in Inglewood, Calif., Tuesday, July 30, 2019. The multi-billion-dollar complex is on schedule to open in July 2020. Officials from the NFL, the Los Angeles Rams and the Los Angeles Chargers toured the stadium as part of early preparations for the Super Bowl in February 2022. (AP Photo/Greg Beacham)

INGLEWOOD, Calif. (AP) — The new stadium at Hollywood Park being built for the Los Angeles Rams and Los Angeles Chargers has reached another milestone — its first corporate sponsor.

The LA Stadium and Entertainment District at Hollywood Park announced that American Airlines will be a founding partner. The airline will be the naming rights partner for American Airlines Plaza, which will be a 2½-acre, two-level open-air space that will serve as the main entrance into the 70,000-seat stadium and 6,000-seat performance venue.

The announcement took place Tuesday in front of the stadium, which is 75 percent complete and slated to open next July.

"Anytime you get to this point in the project you are having these sorts of announcements," said Jason Gannon, the managing director for the LA Stadium and Entertainment District. "It is also a moment when you can see how the stadium and vision is being put together."

The nearly $5 billion complex — which sits on 298 acres in Inglewood, is being built by Rams owner Stan Kroenke. It will also include retail and office space as well as apartments.

The stadium will also host the Super Bowl in 2022, the College Football Playoff championship in 2023 and the opening and closing ceremonies for the 2028 Olympics.

American Airlines president Robert Isom said the rights deal continues the company's investment in Los Angeles. American is one of the largest carriers out of Los Angeles International Airport and is investing $1.6 billion in renovating its terminals at the airport.


https://www.yahoo.com/finance/news/american-airlines-first-sponsor-rams-010338517.html

 

[CGI_Ram]

https://www.dallasnews.com/business...me-plaza-outside-new-la-rams-chargers-stadium

American Airlines spending $90 million to put name on plaza outside new L.A. Rams and Chargers stadium

American Airlines will pay $90 million to sponsor a plaza in front of the new NFL football stadium near Los Angeles that'll be home to the Rams and Chargers, the Fort Worth-based company said Tuesday.

The stadium's developer and American Airlines announced the 10-year deal for the naming rights to a 2.5-acre space between the Inglewood stadium and an upcoming concert venue.

The NFL stadium, built by Los Angeles Rams owner Stan Kroenke, is set to open in 2020 and will host the 2022 Super Bowl. It's being built on the site of the former Hollywood Park horse racing track.

American Airlines is taking the name of the space formerly known as Champions Plaza, which will span the area between the 70,000-seat football stadium and the 6,000-seat concert venue. In all, the project is expected to cost about $5 billion.

The plaza will include a 10-story synthetic glass-roofed area that will be the main entrance to the stadium. The two-story plaza will be able to hold 15,000 people and will be open year-round and on non-event days.

Naming rights for the stadium and concert venue have not been sold. But the deal for the Inglewood plaza alone is almost twice as costly as the 30-year, $150 million deal the air carrier paid Dallas for naming rights to the American Airlines Center, home of the NBA's Dallas Mavericks and NHL's Dallas Stars, according to American Airlines Center.

"For decades, Los Angeles has been one of American's most important markets and has played a major role in connecting Southern California to the rest of the world," said a statement from American Airlines President Robert Isom.

American Airlines also owns the naming rights to Miami's American Airlines Arena, but that sponsorship is set to end at the end of 2019. American Airlines paid $42 million for the 20-year rights to that venue back in 1999.

To compare, AT&T is paying $17 million to $19 million a year for the rights to the Dallas Cowboys stadium in Arlington, ESPN has reported.

American Airlines has reasons to boost its image in Los Angeles, though. The company is spending $1.6 billion on upgrades at Los Angeles International Airport, including overhauls of two terminals. It operates more than 200 daily flights to 70 destinations from LAX.

 

[oldnotdead]

That's a lot to pay for foliage and concrete.

 

[Loyal]

As long as TWA doesn't have the naming rights to the new stadium. Calling it the TWA (almost) Dome, might be a bit awkward...

 

[NoCoNite]

So is the stadium capacity only 15,000? That’s really low for a pro team.

 

[LARAMSinFeb.]

So is the stadium capacity only 15,000? That’s really low for a pro team.

70k. 15 refers to the "Plaza."

 

[whitedk57]

That's a lot to pay for foliage and concrete.

That's what I was thinking as well.

 

[XXXIVwin]

So is the stadium capacity only 15,000? That’s really low for a pro team.

Yeah but the sight lines will be great

 

[NoCoNite]

70k. 15 refers to the "Plaza."

Ok didn’t see that lol thanks

 

[oldnotdead]

15K that's the capacity for Charger games. This will allow them to fit all their 12K fans and still have enough for visitors. If they thought playing road games in their home 27K seat soccer stadium was bad in front of 18-20K visitor fans wait till they play in a real stadium. One season of that and Rivers will retire.

Imagine home games in front of 60K Raider fans.