I use a VPN so I can watch NFL Gamepass International. It's pretty cheap considering you get all games live streaming, redzone channel, condensed games, and coach's film.
You shouldn't need a VPN to access any of the bootleg streams, but it's still a good idea if you're worried about your ISP sending you a DMCA notice.
On a related note, I've heard that DirecTV sells NFL Sunday Ticket at a loss, so it's unlikely that the NFL will offer their own online streaming options anytime soon.
DirecTV wouldn't exist without Sunday Ticket. Literally. Fully 60% of respondents who have DirecTV said they ONLY have it for the NFL Sunday Ticket or that it's the main reason.
I still think the NFL should create a bunch of different streaming options including Roku/Firestick compatible streaming options as well as PPV season/a la carte options for cable providers.
Do what Apple did and give people an affordable way to pay for music which is what saved the music industry from Napster because at the time, people would rather steal 1-2 songs than purchase a full album of 12+ songs, most of which they didn't want.
The NFL should have single game as well as team oriented packages. You want to catch that mega matchup between a couple of juggernauts in a game late in the season that will determine standing, but maybe it's in the other conference and your area isn't showing that game? Cool, just pay $5.99 and get the whole game on your big screen tv. Want to watch the Rams dominate for the whole year? Cool, just pay $99/yr and get all the Rams games. Want to also have the library of all Rams games? Cool, just pay $160/yr. For double that, $320/yr, you get all the games past and present for every team, on the tv and streaming on all your devices.
By contrast, if you only watch one team, that's 20 games including the preseason for about $300. That's $15/game which is outrageous. Make it $100 and it's $5/game and that's beyond reasonable. Make it so that if you pay that, you get all the options, and you have a financially compelling reason for people to avoid streaming sites which could put their data at risk as well as deliver a less than optimal product. If the NFL really cared about the experience, they'd lower the barriers as much as possible
I could actually make a white paper about the economic case for why the NFL should do this, but if there's one thing I've learned is that monopolists, be they central planners like the Chinese gov't, oligarchs like the Russians or American CEOs, it's that they actually aren't interested in capitalism, but rather control.
As far as DirecTV, it'd be a shame to lose the tech of satellite tv, but if it's not a going concern from a market perspective, then it's not a concern.
The NFL needs to stop gating access to its products behind nonsense, non-market oriented barriers like exclusive deals. The NFL is selling a product that's culturally pervasive. They want to be ubiquitous so why be that enterprise that wants to say, "you can buy from us, but it only comes one of three ways..." which leaves plenty of fans having to either miss out or steal the product. It's so silly when they could allow everyone to pay for it and increase revenues substantially.
Sorry, this whole thing just upsets me because it's yet another example of monopolists pretending to be capitalists and even with hard data saying that they could earn significantly more money, they still want to gate their product and force people to experience their product in rigid ways.
It's 2018... we don't do that crap, anymore. Companies can sell us what we want or we can take it, but we just don't do that gating thing.