TRANSCRIPT: Rams Head Coach Jeff Fisher, Offensive Coordinator Frank Cignetti Press Conference

  • To unlock all of features of Rams On Demand please take a brief moment to register. Registering is not only quick and easy, it also allows you access to additional features such as live chat, private messaging, and a host of other apps exclusive to Rams On Demand.

Blue and Gold

Pro Bowler
Joined
Jan 6, 2014
Messages
1,741
Name
B and G
TRANSCRIPT: Rams Head Coach Jeff Fisher, Offensive Coordinator Frank Cignetti Press Conference (2-13-15)


Head Coach Jeff Fisher, Offensive Coordinator Frank Cignetti– Press-Conference – February 13, 2015

(Opening Statement)
JF: “What we wanted to do, obviously before we take off for the combine next week, is to give you an opportunity to visit with (Offensive Coordinator) Frank (Cignetti). Before we do so, I kind of want to talk about the process. When it was apparent to me that (former Offensive Coordinator) Coach (Brian) Schottenheimer was moving on, there was no doubt in my mind that I had his replacement on the staff. So, that would reflect all of the speculation-Well, we’re going to talk to this person, we’re going to talk to that person and then nothing really came to fruition there. I actually brought only one coach into the building that I was interested in talking to, knowing I think all along the way the right guy for us was on the staff. What we did was we rolled our sleeves up and I spent numerous times with Frank, numerous times with (Assistant Head Coach/Offense) Rob (Boras) going back through our offense:where we were, where we want to go and how we’re going to get there. It became apparent to me that Frank was the one to lead us. So, we had some great conversations. Everyone’s on the same page.

“Continuity, stability is very, very important to me and to the organization. Continuity, stability, same system for (Q
cool.gif
Sam (Bradford), same system for the rest of his teammates was very, very important and it was about how we get better. How we become more productive. How we’re more efficient offensively, and there was no doubt in my mind that Frank was the guy to lead us. I was really excited about all the information and the time I spent with Rob. Therein lies the reason that we promoted him to assistant head coach/offense. He’ll continue to coach the tight ends. Both Rob and Frank have already started, but they’re going to do a great job together with the direction and where we want to be. So, it was the perfect scenario. Again, I think if you follow my history, in the past we’ve promoted from within. I think if you’re doing things correctly you should be able to do that for the most part. So we’ve done that.”

(On why he takes his time in the hiring process)
JF: “I think you’re rewarded for patience. I think we have an outstanding running back coach in Ben (Sirmans) and we interviewed eight different coaches before we hired Ben three years ago. I think you’re rewarded for patience. I think that’s important. Through the process, often times, different opportunities come up. That wasn’t the case here, it wasn’t what I was looking for. Frank and the staff have been working for the better part of 10 days now moving, on so this was not something we decided upon yesterday. They’ve been working together and we’re close to getting caught up from where most offensive staffs should be at in this point in the offseason.”

(On since he knew he had two solid in-house options, part of the process was allowing out of house candidates to present ideas in order to do his due diligence, even if that was just a phone call)
JF: “I had several conversations on the phone just out of curiosity, but I never through the process did I have any serious intentions in getting somebody in talking. Particularly because of where we were. Your terminology, your run game philosophy, your game calling philosophy the understanding of your personnel - it’s engrained in you. From an organizational standpoint, I didn’t want to change any of that. I wanted to get better. I didn’t want to change things, I just wanted to get better. We needed to get better offensively to get us to that next step. I knew that this staff was qualified to do that. We just needed some new leadership and that’s what we have.”

(On what he likes about Coach Cignetti and what are his assets)
JF: “He’s done a great job with the quarterbacks. I’m with him every day. We’re on the field, watch him interact. In particular, it’s his leadership skills. His experience in this offense. His flexibility, his ability to adjust and I have no concern whatsoever about his play calling ability because he’s called plays before.”

(On what Assistant Head Coach/Offense Rob Boras’s role will be regarding the offense and run game)
JF: “This is going to be a staff effort with respect to the run game, which is going to be led by Frank and Rob’s going to be very much involved. When I made my decision, I called Ellen (Cignetti) and told his wife before I told him. I congratulated her first, and then I talked to both Frank and Rob and moments after they were both excited and they were ready to work. They were sitting there just exchanging ideas and ready to go. Back to your question, he’s going to have a lot more input, I’ll put it that way as far as which direction we go. Particularly, because I was really impressed with his presentations and his thoughts. Never was it a critical moment with respect to Brian (Schottenheimer), but this is how we move forward and Rob was outstanding in his vision and a lot of it paralleled with Frank.”

(On if the wife is always the first to know)
FC: “I tell you what my wife was happy. Coach Fisher made her day, that’s for sure.”

(On if becoming an offensive coordinator in the NFL has been something he’s hoped for throughout his career)
FC: “Well of course we all hope to elevate in our careers. When Coach Fisher and I first talked, I told him I wanted to be the coordinator and here’s why. I view coordinating as leadership. When you’re the coordinator you have the ability to inspire and to motivate, not only the offensive staff, but the players. I view it as putting people in a position to be successful. Put coaches in a position to be successful, put the players the position to be successful - there’s going to be ownership here. This is our offense. This is the St. Louis Rams’ offense and the coaches and players, we’re going to build this thing together. The thing that most attracted me, it’s not calling the plays because we’re going to game-plan together and we’re going to put a great plan together. Frankly, like we talked game day’s one of the easiest parts of it, in terms of calling it up not in terms of getting the execution. But, I’m looking forward to creating ownership, getting everyone bought in and just having fun.”

(On how much emphasis is put on the game plan versus being in the moment and having to feel of what’s going on in the game)
FC: “There’s a little bit of both. First off, you set your game plan. Let’s say we set our openers, our first 15, second 15. You set your situational openers. But, you’ve got to also be flexible to take advantage of something that’s there. There’s some intuition of, ‘Hey, it’s time to get a little bit off the openers because they can’t stop this.’ If a team can’t stop something, then let’s keep attacking them. The openers and the situational openers, that’s your roadmap. That’s what we’ve worked all week on designing to give us the best chance for success.”

(On if he’s studied ways to improve the team’s third-quarter performance)
FC: “We’re in the process of studying ourselves. Every team’s going through this process right now. You study yourself. You study your run game, your protections, your passing game, you study your calls. Every year you want to evolve and get better. Frankly, how we look at it is, ‘Hey, the past is the past, you study yourself.’ But we’re moving forward.”

(On what his comfort level is with this offense and how much input he had in previous years)
FC: “We all had input. Coach (Brian) Schottenheimer was the coordinator, he did a great job. As you game-plan, you have your run pods, you have your pass pod, you bring it all together. Every staff member has ownership. Everyone on the offensive staff is going to have ownership and everyone on the offensive staff understands the game plan.”

(On what specific input he had on the offense when he was the quarterbacks coach)
FC: “I guess what I’m alluding to, is we’ve all had input.”

(On what he views as the biggest difference between him and Schottenheimer)
FC: “The biggest difference? Because everyone is different. I think the biggest difference in myself is and I told (Head) Coach (Jeff Fisher) this, I want to be the offensive coordinator in terms of leadership and motivation. We want to hire a quarterback coach that will be the quarterback coach. I’m not going to be as involved with the quarterback as much as Coach Schottenheimer was involved. That would probably be the biggest difference.”

(On what he presented to Fisher in his meetings)
FC: “To repeat myself, I wanted to be the coordinator because I love to lead. I love to try to bring a group of men together, coaches and players, and try to make it something great, to go from good to great. As Coach and I sat down in our two meetings, I think what happened was we go to know each other better. Coach asked great questions. I was very comfortable in both conversations and if anything it just built our relationship. That’s the other thing that’s important in the leadership is you’ve got to care about people and build trusting relationships. I think through our process that’s what happened. We got to know each other better.”

JF: “I personally had plenty of time to go back and reflect and look at the offense and identify some areas that need to be improved on. Like what you’re talking about with the third quarter stuff and the third-down efficiency and tying the run game to the play-action game and simplifying the offense and reducing things and establishing an identity and all those kind of things. So, those are the kind of things that we talked about and those are the things that were very attractive to me from a standpoint of not only his background, his experience just understanding offensive concepts, but also different ways of doing things. So, we are going to change, but change is good. This change is going to be very, very good for us.”

(On if change in the offense means they are going to throw the ball 50 times a game)
JF: “No, we’re going to throw it less than 10 (times) every week.” (laughs)

(On if the overall offensive philosophy will remain the same)
JF: “We’re saying the same thing that I think everybody else is saying. We need to do it better. We need to execute. We need to minimize mistakes. We need to reduce the amount of information that we’re giving to the players and go out and execute. Having the opportunity to go back and look at the individual games, individual situations and deficiencies over the last couple years, those are the areas that are going to change, that are going to improve.”

(On Cignetti’s involvement with the quarterbacks now)
JF: “No, he’s coordinating now. He’s going to oversee everything. We’ll have a quarterback coach in place that’s going to help us. That process is ongoing. As it was reported, we did have Jeff Garcia in last night and today. I’ll continue to interview several others. We have some really solid options in place, but again, we’re going to probably take a little time before we make that decision.”

(On how Cignetti being less involved with the quarterbacks differs from Schottenheimer)
JF: “I think as we move forward…not less involved. He’s going to allow the quarterback coach to spend more time with him in the meetings and on the field, which will be a little different than it has been in the past.”

(On if there was too much volume in the offense in years past)
JF: “I think we agreed there was at times.”

(On if the volume of the offense hindered some of the skill players)
JF: “I’m confident that our system will be such in April when the players come back for the offseason program, we’ll be simplified, but appear to be much more complex.”

(On if the complexity of the offense is due to it being new)
JF: “Because of his thoughts and ideas and his experience.”

(On if the language of the playbook will remain similar to the one the team has used the last three years)
FC: “The foundation of the playbook is the same. Coach Schottenheimer’s put a terrific system in place here, the same system I was a part of when I was with the San Francisco 49ers. The foundation is going to be the same. Whether Coach Schottenheimer was still here or whether it was myself leading, every year you look at ways of doing things better. So, things that we talked about was how could we minimize terminology? So there’s certain things that we did in my past that we’ll be able to minimize terminology. So, as an offensive staff, we’re going to evaluate everything. If there’s a better way to learn, if there’s a better way to teach, then we’ll make changes. We’re not going to change just to make changes, but if it’s something that’s going to help us win football games, then we’ll make the necessary changes.”

(On the importance of finding consistency at the quarterback position)
FC: “We’re looking forward to Sam moving forward. He’s doing a great job in his rehabilitation. When you go back last year, he had an outstanding offseason. He had a great training camp. Unfortunately, in Cleveland he got injured. Moving forward, getting Sam back healthy will greatly increase our chances of winning.”

(On the input Cignetti will have regarding potential personnel moves at the quarterback position)
JF: “He’ll have significant input on that. As I mentioned, that most likely is going to happen. It’s not as much from the standpoint of challenging Sam; it’s to have options. We don’t know what that looks like right now. We don’t know if that’s draft, free agency or what that looks like. But, when we line up in September, we’ll have somebody there.”

(On if there’s been a ‘Frank Cignetti’ style of offense in his past coordinator jobs)
FC: “I think you have a base identity as a play caller, which I think anybody who knows myself, I believe in running the football. You run the ball to win. The quarterback’s best friend is running the football, but you also have to be flexible enough to do whatever it takes to win a game. If you go back and look at all the different places I’ve coordinated, I think it’s important you take advantage of players’ abilities. Every place I’ve been, I’ve looked at the players and said, ‘How can I put them in a position to be successful?’ So, every stop along the way looks a little bit different in terms of thinking players, not plays. And, how do you get the ball in your playmakers’ hands?”

(On how helpful it is that he already has established relationships with the players)
FC: “It helps tremendously. It helps tremendously that we have a great offensive staff in place, that we’ve been here together. We work well together. We know our strengths and weaknesses. We’re looking to make changes for the better. We’ve worked with the players now for three years and we have a great group of players. They work hard. They’re talented. They buy in. They give us everything. Coach (Fisher) has created an unbelievable environment for coaches and players to be successful. So, I think there’s an advantage for an offensive staff moving forward that we have continuity and we’ve been here.”

(On how he views the potential of the offense)
FC: “I don’t know why we can’t be great. I don’t think you ever put limits on anything. If you believe, you can achieve. We want to go from good to great and it’s a process. It takes one day at a time.”

(On how his Fresno State teams went from run heavy to pass heavy during his tenure there)
FC: “You have a guy like Bernard Berrian, who’s one of the best college football players and you want to get the ball in his hand because you can throw him a little bubble screen and it might end up in the end zone. So, you take a look at your personnel and how can you take advantage of their abilities. That’s just a quick example.”

(On if he has any thoughts on how to get WR Tavon Austin more involved)
FC: “Absolutely. (WR) Coach (Ray) Sherman and myself and the offensive staff, we’ve talked about that. Tavon Austin is an outstanding football player. I saw him here this week, fired up to get working with him. As Coach (Fisher) and I sat down, ‘Hey, you think players, not plays,’ especially in tough situations. Tavon Austin’s a playmaker.”

(On if Bradford was in the loop during the process of hiring an offensive coordinator)
JF: “I had a lengthy discussion with Sam, yes, prior to making the decision. It was part of the information gathering process. Sam was very forthcoming. He had some firm opinions. I really enjoyed and appreciated his input.”

(On if Cignetti would have been hired if Bradford had voiced objections about him)
JF: “We wouldn’t be sitting here right now.”

FC: “As it should be.”

(On Bradford’s status regarding his rehab from ACL surgery and if they still hope to have him with the Rams)
JF: “That’s correct, yes. He’s been in the building since the season ended. He’s doing well.”
 

Robocop

Pro Bowler
Joined
Jul 9, 2014
Messages
1,933
Name
J.
VERY interesting. lots of intriguing quotes about some possibly offensive changes.

"His flexibility, his ability to adjust and I have no concern whatsoever about his play calling ability because he’s called plays before.”


like that. (is that a subtle shot at Schotty?) and talks about simplifying the offense in a more productive way. and dissecting the poor play calling problems in the 2nd half. hope its not just smoke up our butts again.
 

Amitar

Pro Bowler
Joined
Jun 10, 2014
Messages
1,096
Name
Amitar
So the Rams never even considered any of the OC's that were available? Chud etc..? I just find that disturbing.

Hope Cig does a good job. I want to see defenses a step behind the Rams play calling. I want to see Austin being used correctly, I want to see our OL pulling on end arounds and being in position to block on run plays, I want to see screens with blockers out in front, I want to see receivers running routes that by design get them open.
I don't want to see our OC standing on the sideline in the second half looking at his play sheet with an "I have no clue what play to call" look on his face.
 

Fatbot

Pro Bowler
Joined
Jun 25, 2014
Messages
1,467
Yeah, this is getting scary. They are referencing the 2007 49ers as if that's a good thing, and even bringing in Jeff Garcia as if that's a good thing. What's next, Trent Dilfer and Steve Mariucci? I fear the best case scenario for the Rams offense is watching a bunch of boring dink & dunks, worse case scenario is first 4 games of 2013 "Captain Checkdown" nonsense all over again.
 

CoachO

Hall of Fame
Joined
Jan 11, 2013
Messages
3,392
Yeah, this is getting scary. They are referencing the 2007 49ers as if that's a good thing, and even bringing in Jeff Garcia as if that's a good thing. What's next, Trent Dilfer and Steve Mariucci? I fear the best case scenario for the Rams offense is watching a bunch of boring dink & dunks, worse case scenario is first 4 games of 2013 "Captain Checkdown" nonsense all over again.

You mean the same concept and game plan that the Patriots just used to win a Super Bowl? And yet, i don't hearing anyone call Brady "Captain Checkdown".
 

LACHAMP46

A snazzy title
Joined
Jul 21, 2013
Messages
11,735
You mean the same concept and game plan that the Patriots just used to win a Super Bowl? And yet, i don't hearing anyone call Brady "Captain Checkdown".
I would have thought Coach that ALL the guys, especially on this board would notice the IRONY of how a concept we use to disparage our own, was just implemented to beat a supposedly great defensive team...I like an efficient offense...I like points...I like long drives...I like to ramble too....:sneaky:;)
 

A.J. Hicks

Hall of Fame
Joined
Aug 12, 2014
Messages
2,564
Name
zoomy
I'm excited about Frank Cignetti. He said all of the right things in this presser (maybe he just knows how to answer questions). I think we will see it was the correct hire.
 

Cortez1985

UDFA
Joined
Aug 22, 2014
Messages
6
Name
tez
You mean the same concept and game plan that the Patriots just used to win a Super Bowl? And yet, i don't hearing anyone call Brady "Captain Checkdown".

I don't think that's a good example. Yes the Patriots won but everyone including them know they shouldn't have. And second if Seattle secondary was healthy and not playing hurt that game would have been no different than Last year versus broncos. Who tried the same game plan and got hit in the mouth.
 

WestCoastRam

Legend
Joined
Nov 17, 2014
Messages
5,701
What the Patriots did to Seattle was incredibly smart. Checking down had nothing to do with it. Often they had one or two receivers flooding zones taking defenders with them so that the primary target could enter the zone and catch the ball un-accosted.

That being said, Brady is a savvy QB who has often taken the checkdown as opposed to forcing the play down the field. A big difference (thought there are many) between him and Bradford is that Brady could afford to check down and still pick up yards and 1st downs because he wasn't sacked so much nor put in as many long yardage situations. Part of that is on Bradfords field awareness but a lot of that is on our line being crap since he's been here.
 

rdlkgliders

"AKA" Hugo Bezdek
Joined
Jul 1, 2013
Messages
7,823
Name
Don
(On what he likes about Coach Cignetti and what are his assets)
JF: “He’s done a great job with the quarterbacks.
Interesting quote, if what we have seen from our QB's is good coaching I can't imagine how bad they would have been with average or below coaching.