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The Rams are now the third-most valuable franchise in the NFL
By John Breech | CBSSports.com
January 20, 2016 7:54 pm ET
http://www.cbssports.com/nfl/eye-on...-the-third-most-valuable-franchise-in-the-nfl
Rams owner Stan Kroenke will never come out and say it, but a big reason he moved his team to Los Angeles is because there's almost no ceiling to the amount of profits Kroenke will be able to make there.
The Rams owner will basically be able to print his own money once his $1.86 billion stadium complex is up and running in Inglewood, California.
Although the stadium isn't expected to be finished until 2019, that doesn't mean Kroenke won't see any immediate financial benefits from his team's move to L.A.
Take the Rams' valuation, for instance. According to Michael Ozanian, the executive editor for Forbes, the franchise is already worth a lot more money, thanks to the move.
"It doubles the value of the team," Ozanian told the Washington Post this week.
That means the Rams' value shot up from $1.45 billion to $2.9 billion the minute the NFL made the move official. That also means the Rams are now the third-most valuable team in the NFL, behind only the Cowboys ($4 billion) and Patriots ($3.2 billion).
When Forbes released its annual rankings of most valuable NFL franchises back in September, the Rams were ranked 28th.
"That valuation incorporated the fact they were portable," Ozanian explained. "We didn't know they were going to Los Angeles specifically but we knew they were portable. That value assumed they had the ability to leave."
The magazine won't officially be updating its NFL rankings until later in 2016, but when they do, you can bet the Rams will be a lot higher than they were in 2015.
By John Breech | CBSSports.com
January 20, 2016 7:54 pm ET
http://www.cbssports.com/nfl/eye-on...-the-third-most-valuable-franchise-in-the-nfl
Rams owner Stan Kroenke will never come out and say it, but a big reason he moved his team to Los Angeles is because there's almost no ceiling to the amount of profits Kroenke will be able to make there.
The Rams owner will basically be able to print his own money once his $1.86 billion stadium complex is up and running in Inglewood, California.
Although the stadium isn't expected to be finished until 2019, that doesn't mean Kroenke won't see any immediate financial benefits from his team's move to L.A.
Take the Rams' valuation, for instance. According to Michael Ozanian, the executive editor for Forbes, the franchise is already worth a lot more money, thanks to the move.
"It doubles the value of the team," Ozanian told the Washington Post this week.
That means the Rams' value shot up from $1.45 billion to $2.9 billion the minute the NFL made the move official. That also means the Rams are now the third-most valuable team in the NFL, behind only the Cowboys ($4 billion) and Patriots ($3.2 billion).
When Forbes released its annual rankings of most valuable NFL franchises back in September, the Rams were ranked 28th.
"That valuation incorporated the fact they were portable," Ozanian explained. "We didn't know they were going to Los Angeles specifically but we knew they were portable. That value assumed they had the ability to leave."
The magazine won't officially be updating its NFL rankings until later in 2016, but when they do, you can bet the Rams will be a lot higher than they were in 2015.
