Rams raise the ante for upcoming season

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Column By STEVE PORTER The Telegraph
<a class="postlink" href="http://www.thetelegraph.com/sports/article_8b692d24-d2f8-11e2-a052-0019bb30f31a.html" onclick="window.open(this.href);return false;">http://www.thetelegraph.com/sports/arti ... 0f31a.html</a>


[wrapimg=left]http://bloximages.newyork1.vip.townnews.com/thetelegraph.com/content/tncms/assets/v3/editorial/c/6d/c6da55cc-d2f8-11e2-bcbf-0019bb30f31a/51b7c3e3e461e.preview-300.jpg[/wrapimg]The St. Louis Rams are running through some workouts this week and they are excited about that. And they should be enthused. The expectations are greater and the Rams should be playing for higher stakes, not the crumbs left over from the league’s high-profile power players.

The Rams are no longer helpless urchins adrift in the NFL high seas. They should be a legit player in the NFC West that includes dealing with the formidable San Francisco 49ers. In case you forgot, the Rams went 1-0-1 against the Niners last season.

St. Louis finished 7-8-1 and while that was good enough for 2012 in coach Jeff Fisher’s first season, hovering around .500 isn’t going to start a parade down Washington Avenue. If the Rams consider themselves a quality team and a classy organization, then they need to be judged that way.

Let’s take off the gloves and forget about that five-year stretch when they sank to 15-65 and were considered among the league doormats.

Fisher is attempting to remake the Rams in his image and he’s counting on offensive coordinator Brian Schottenheimer and new defensive coordinator Tim Walton to lead the restyling. They are on board for major improvement.

“I’m excited with the way the guys are working,” Schottenheimer said. “We had a great off-season and that speaks to Les Snead (GM) and Jeff Fisher are the whole organization and their commitment. I understand why Sam Bradford has a smile on his face for a lot of reasons.”

Walton added, “It’s going good. I have a great group of guys and a veteran staff. The guys are experienced so they have made my adjustment pretty easy.

“There’s a lot of leadership on the team.”

Enter Bradford. The quarterback is the point guy in the team’s scheme. Fisher figures to lean on him more than ever this season and Bradford is warming to shouldering more responsibilities.

“He’s always had that (leadership) ability,” Fisher said, “but you saw things pick up the middle part of the season last year as he became more familiar with what he was doing and his teammates. He’s done a great job with that.”

Bradford sees his role as making sure the young talent develops, including the corps of wide receivers, including newcomer Jared Cook and top draft pick Tavon Austin.

“I’ve been really impressed by some of the young guys that we’ve had — Tavon (Austin), Stedman (Bailey) — thought they’ve done a great job. We’re asking them to play a lot of different positions right now.

“Of course, there’s still mistakes, but for the most part they’ve been extremely sharp. The chemistry, I think, is really coming along. We put some time in after practice together and obviously the more reps we’ve gotten together on the field in practice, things have really started to click.”

That’s what Fisher wants to hear from Bradford. If he’s entrusting the keys to his fourth-year quarterback, then he wants him to take charge on all fronts.

“Sam took it upon himself to get the guys together numerous times before we started,” Fisher said.

Steven Jackson is gone and Isaiah Pead will serve a one-game suspension, so Darryl Richardson has an opportunity to prove that he should be the main man running the ball. His ability to embrace that role and Fisher’s plan to use him more might make Richardson the guy to watch the most — even more than Austin — during the preseason.

How will the offense change?

“I wouldn’t say more pass-happy, but it’s definitely going to be a different offense,” Bradford said. “I think if you look at the speed we have now compared to the speed we’ve had in past years, we have significantly more speed this year. Obviously with Steven gone, we don’t have a big, physical running back. The running backs we have now are a little smaller, but they’re quicker in space.

“I don’t know if it means if we’re going to throw the ball more. I’d be fine with that. I would definitely think we’d probably move more to the one-back world, spread people out. I think that’s probably the direction we’re going.”

Bradford added, “For the most part it’s the same. I think the installs have gone a lot faster. Last year, which was Year 1, you really have to start with the basics, with everything. You start with formations. I mean, everything is very simple and then you build your way into third down, red zone, the different situations that you get into during a game.

“We need to be better on third down and we need to be better in the money zone.”

Or just better, period. That’s the challenge this season.
 

DR RAM

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Was there anything new here. Same stories, same quotes regurgitated. What happened to original writing?
 

-X-

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DR RAM said:
Was there anything new here. Same stories, same quotes regurgitated. What happened to original writing?
This is what happens anytime there's a press conference. The transcripts get distributed, and everybody rushes to make a story out of them. I guess it's a good thing that the Rams don't have anything else going on that could be constituted as negative press.
 

DR RAM

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X said:
DR RAM said:
Was there anything new here. Same stories, same quotes regurgitated. What happened to original writing?
This is what happens anytime there's a press conference. The transcripts get distributed, and everybody rushes to make a story out of them. I guess it's a good thing that the Rams don't have anything else going on that could be constituted as negative press.
Yeah, but the handpicked quotes, are the same that everyone uses it seems.

Just frustrated I guess. Can't wait for camp to start, where we get more eyewitness accounts, and not 20 articles on how Austin juked a punter.
 

-X-

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DR RAM said:
X said:
DR RAM said:
Was there anything new here. Same stories, same quotes regurgitated. What happened to original writing?
This is what happens anytime there's a press conference. The transcripts get distributed, and everybody rushes to make a story out of them. I guess it's a good thing that the Rams don't have anything else going on that could be constituted as negative press.
Yeah, but the handpicked quotes, are the same that everyone uses it seems.

Just frustrated I guess. Can't wait for camp to start, where we get more eyewitness accounts, and not 20 articles on how Austin juked a punter.
I hear ya.

Remember back in the day (before these porn machines were invented)? You'd have to walk your ass to the corner and pick up a weekly football rag just for the HOPE that there would be a blurb about the Rams in there somewhere. lol. Now we're all filled with a sense of entitlement.

"I already read those quotes, so fuck off." :rofl:
 

DR RAM

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X said:
DR RAM said:
X said:
DR RAM said:
Was there anything new here. Same stories, same quotes regurgitated. What happened to original writing?
This is what happens anytime there's a press conference. The transcripts get distributed, and everybody rushes to make a story out of them. I guess it's a good thing that the Rams don't have anything else going on that could be constituted as negative press.
Yeah, but the handpicked quotes, are the same that everyone uses it seems.

Just frustrated I guess. Can't wait for camp to start, where we get more eyewitness accounts, and not 20 articles on how Austin juked a punter.
I hear ya.

Remember back in the day (before these porn machines were invented)? You'd have to walk your ass to the corner and pick up a weekly football rag just for the HOPE that there would be a blurb about the Rams in there somewhere. lol. Now we're all filled with a sense of entitlement.

"I already read those quotes, so fuck off." :rofl:
Yeah, I remember. There's a lot more, but I choose quality over quantity (that's why I like R.O.D.). I wonder how many current articles out there about Sam being more of a leader that were based off of the same press conference quote? 10 - 20 would be my guess.

At least Sando brings us mostly original stuff.
 

CGI_Ram

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Well, this is the second article of late to state Richardson is the likely starter... suspension or not with Pead.

Hmm? Where there is smoke?
 

DR RAM

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Maybe that's it, X. We get the quotes and videos so fast, and they are so readily available that it's all your fault for me feeling like this. I should just feel lucky though.
 

-X-

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DR RAM said:
Maybe that's it, X. We get the quotes and videos so fast, and they are so readily available that it's all your fault for me feeling like this. I should just feel lucky though.
I'll accept full blame and take one for the team.
 

albefree69

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CGI_Ram asking for smoked bacon on his double cheese burger:
Well, this is the second article of late to state Richardson is the likely starter... suspension or not with Pead.

Hmm? Where there is smoke?

When you recycle the same info over and over again you're likely to get the same results.
 

LesBaker

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DR RAM said:
Maybe that's it, X. We get the quotes and videos so fast, and they are so readily available that it's all your fault for me feeling like this. I should just feel lucky though.

The speed at which information and shit is flying at is killing journalism. Everything has to be nownownow and it doesn't often allow for enough thought or analysis.

That's why I like the guys who spend time crafting stuff that is good to read. Cosell and Jaws and a few others.

The local STL guys are not worthwhile other than Shane who offers some good thoughts and insight. I read them all but honestly I can read two message boards and get the same thing they offer me and usually more.
 

ramsince62

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DR RAM said:
Was there anything new here. Same stories, same quotes regurgitated. What happened to original writing?
Doc, you took the words out of my mouth. As I was reading that piece the exact same thoughts occurred to me as well. It seems as though some of these guys simply take pieces from articles over the past week or so and recycle them again.....nothing new and certainly nothing original....they must be paying these guys by the word and certainly not by content.
 

albefree69

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That's endemic in the whole world of sports. Look up the write up of any baseball game at MLB, ESPN, SI or Sporting News and you'll see the exact same article.

Pathetic craftsmanship. I shouldn't even refer to them as craftsman. Hacks would be more appropriate.