Peter King: Monday Morning Quarterback

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Inside the Rams' war room and more draft thoughts


Peter King
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When you spend a round in a team's war room, as I did Thursday night with the Rams, you understand why so many players, coaches, scouts and executives are magnetized to this game and cannot give it up.

Being with the coaches, GM, scouts and execs of the Rams for Round 1, I saw and heard what a rush the draft is for football-freak 30- and 40-somethings. There's a fun sort of tension. There's gambling -- which the Rams did especially well in moving from pick 22 to pick 30. There are big-screen TVs, and the occasional chuckle at a Kiper or Mayock statement, and catered swordfish and strip steaks, and you're with all your friends (mostly), doing what guys love to do: talk football.

I was here to write a story on the Rams for this week's issue of Sports Illustrated (shameless plug -- on iPads Wednesday and newsstands Thursday!). How would the Rams try to close the gap with the supernova Seahawks and 49ers, and could they close the gap? Well, I lucked out, as you'll read in the story this week, because GM Les Snead, coach Jeff Fisher and COO Kevin Demoff made stuff happen.

You saw the Rams trade twice -- from 16 up to eight, to take wideout/returner Tavon Austin, and from 22 down to 30, to take versatile linebacker Alec Ogletree -- but what you didn't see was the glee in the room when both picks were made. That was good. Twenty-five or so football people in the room, not in cliques or camps, but together, and pretty excited when the moves were made. Case in point: When Ogletree was picked, special teams coach John Fassel and linebackers coach Frank Bush high-fived and considered the impact of the first two picks.

"Can I have Ogletree for punt blocks?'' Fassel asked.

"Yeah, he blocked six punts in college,'' Bush said. "He's great at it."

"Wait,'' Fassel said. "I don't want him to block the punts -- I want to see Tavon return 'em!''

And they both laughed the kind of laugh you hear in a draft room when you've just had a good day.

Will Austin be the electric player he was at West Virginia? Don't know. Will Ogletree be all player and no distraction, which made him tumble down the board in Round 1? Don't know that either. But for one night, the Rams seemed to help their team quite a bit, and it's obvious from the view I got why football's such a drug to so many.

Speaking of trades ... I write quite a bit in the magazine in my Rams story about the trade from 22 to 30 for Alec Ogletree. The Rams coveted Ogletree, and they took a calculated risk they'd lose him by not picking him at 22. In fact, had they lost Ogletree between 22 and 30, it would have cast a pall over the entire draft. But that's why they pay Jeff Fisher and Les Snead the big dough. The trade brought back Atlanta's third-round pick, and with that pick, the Rams picked West Virginia wideout Stedman Bailey, who led college football with 25 touchdown catches last year. Bailey and Tavon Austin could remake the Rams' attack into a latter-day Greatest Show on Turf with their quickness and playmaking ability downfield. And it never would have happened if Snead and Fisher hadn't taken the risk of potentially losing Ogletree. Win some, lose some. But the weekend, as I'll explain in my story this week, was a big win for the Rams -- assuming Ogletree is a solid citizen as well as a playmaking linebacker.

Factoid of the Week That May Interest Only Me

Speaking of skedaddling:

Tavon Austin.

I enlisted SI college football guru Andy Staples to help me with the math on something that amazes me about the smurfy Austin, the first pick of the St. Louis Rams and the only offensive skill player to be picked in the top 15 of the 2013 draft. Austin told me he missed one practice in his four years at West Virginia. Doing the math with Staples, if you figure Austin went through three sets of spring practices (15 per year, 45 total), four preseasons (25 per year, 100 total), four bowl games (15 per year, 60 total) and about 50 regular-season practices per year (100 total), that adds up to 405 practices.

Austin practiced 404 out of 405 West Virginia practices, then, and played in 52 of 52 WVU games.

That's 456 of 457 football events for which the kid showed up. The only one he didn't: a Sunday practice in 2011 ... when he was being operated on for a broken pinky suffered the previous day. He was back for the practice after that one.

More bonus facts about Austin: In his first 48 college games, he rushed the ball only 51 times, mostly on end-arounds and options. In his 49th game, against Oklahoma, he rushed 21 times for 344 yards. Imagine having a game with runs of 74, 56, 54 and 47 yards ... in one half (the second).

The Big 12 record for all-purpose yards in a game prior to that game was 375. Against Oklahoma, Austin had 572.


Factoid of the Week That May Interest Only Me II

Speaking of Tavon Austin:

Buffalo GM Buddy Nix and Rams GM Les Snead orchestrated the trade that that led Austin to the Rams Thursday night, St. Louis acquiring the eighth pick for second- and seventh-rounders and a swap of third-rounders.

Snead was born in Eufaula, Ala. (pop.: 13,137) in 1971.

The high school football coach at Eufaula High until 1967 was Buddy Nix.

"Buddy was a big deal in my hometown,'' Snead said.

Snead went to Auburn. A good buddy of his, the backup quarterback on the football team, married Nix's daughter.

On Thursday, Nix, the big man in Snead's town when Snead was but a gleam in his father's eyes, handed Snead the most dangerous weapon in this draft to compete with the power boys, San Francisco and Seattle, in the NFC West. And Snead handed Nix the pick to draft the player, E.J. Manuel, the Bills hope becomes the successor to Jim Kelly.

I wonder if anyone in Eufaula realized that over the weekend.
 

Thordaddy

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nighttrain said:
Nice read Dude!
train

Ditto, that's why Peter King is who he is, he digs for a story and writes with humility,Bernie Miklasz take notice
 

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Everyone in the war room - United as 1.


I think we've FINALLY been cured of dysfunction.


It fucking feels fantastic!
 

RamFan503

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Selassie I said:
Everyone in the war room - United as 1.


I think we've FINALLY been cured of dysfunction.


It fucking feels fantastic!

No shit - eh King? I don't even recall that happening when Carroll owned the team. I feel like Lily at the end of this clip. :7up:

[youtube]http://www.youtube.com/watch?v=AgxuVOd9Mt8[/youtube]
 

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It makes me very interested in what the article he writes will be. But in his interview with Bernie he alludes to how the Rams gambled and traded down believing that Alec Ogletree will still be available.
 

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brokeu91 said:
It makes me very interested in what the article he writes will be. But in his interview with Bernie he alludes to how the Rams gambled and traded down believing that Alec Ogletree will still be available.
King said to Bernie that the Rams FO would have "failed" if they had traded and missed-out on Ogletree. I don't get that at all, as I'm sure they had plans for that scenario.
 

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Nice read. I didn't know Snead was from Eufala. I went there with a buddy in the Air Force that was from there back around 1980/81. Sleepy little town but had some really cool red canyons close by there.
 

nighttrain

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Stranger said:
brokeu91 said:
It makes me very interested in what the article he writes will be. But in his interview with Bernie he alludes to how the Rams gambled and traded down believing that Alec Ogletree will still be available.
King said to Bernie that the Rams FO would have "failed" if they had traded and missed-out on Ogletree. I don't get that at all, as I'm sure they had plans for that scenario.
it's obvious from the fact they took him, they wanted the Tree, in this sense if they didn't get him they would have had to take a lesser talent on their,, the Rams,, Board, hence at least a disappointment No Tree = a less desired LBer of less talent
train
 

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So someone should totally post that article :cheese:
It's gonna be next Monday.
 

Username

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Doesn't he say iPads Wednesday and new stands Thursday ?
 

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Doesn't he say iPads Wednesday and new stands Thursday ?
[textarea]One of the reasons I like reading your columns is you point out some great illustrations to make your points. Tavon Austin making 404 of 405 practices at West Virginia and all 52 games? For a player his size? That's amazing. Thanks for showing us something important about Austin."
-- Jerry T., Chicago.

I'm blushing, Jerry. Thanks. When I met Austin Friday in St. Louis, his size, and the fact that he missed only one practice in four years, amazed me.

THE OL' DRAFT PICK TRADE CHART. "Do teams generally follow the famed draft pick trade chart values consistently from year to year? Or do they tweak the values from year to year based on the characteristics of a particular draft class -- more or fewer 'can't miss' guys at the top, more or less drop off in perceived quality between mid-range guys? I know that Washington's trade last year to get RGIII was a special situation that wouldn't necessarily apply this year, but does the same sort of thing happen on a smaller scale further down in the first few rounds?''
-- Bob Probasco, Dallas.

They still do. I saw the Rams do it Thursday night in the first round, [hil]and I'll be writing about it next Monday[/hil]. Remember: The draft pick trade chart isn't good for every trade. If Robert Griffin III is the object of some team's affections, that team is going to pay more for a special player. It's always been that way.

<a class="postlink" href="http://sportsillustrated.cnn.com/nfl/news/20130430/jason-collins-gay-nfl/#ixzz2S5TFR1lk" onclick="window.open(this.href);return false;">http://sportsillustrated.cnn.com/nfl/ne ... z2S5TFR1lk</a>
[/textarea]
 

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I'm pretty sure it's out right now bro. It's the one with the gay basketball player o the cover
 

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I'm pretty sure it's out right now bro. It's the one with the gay basketball player o the cover
That's the link I provided above.


.


Sent via Tapatalk2.
 

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THE PANIC ROOM

FOR SOME, THAT WAS RADIO CITY MUSIC HALL ON DAY 1 OF THE DRAFT. (HEY THERE, GENO SMITH!) FOR OTHERS, IT WAS A TENSE CONFERENCE CHAMBER 900 MILES AWAY, WHERE THE FUTURE OF ONE NFC WEST CLIMBER HINGED ON A SERIES OF BALLSY GAMBLES-AND WHETHER AN ANTIQUE GOLD COIN WOULD BRING A LITTLE BIT OF LUCK
By Peter King
SEE YA IN ST. LOUIS
Projected as a late first-rounder, Austin wore a look of surprise (and a bold maroon suit to honor his high school football team in Maryland) when he went to the Rams at No. 8.
MICHAEL J. LEBRECHT II FOR SPORTS ILLUSTRATED

The NFL draft, for the league's 32 teams, is about shoring up deficiencies with an eye on the competition. Last season the St. Louis Rams lost just once in four games against San Francisco and Seattle, the behemoths of the suddenly formidable NFC West. And yet the 49ers and the Seahawks both won playoff games in January while the Rams sat at home. Since then the Niners (adding Anquan Boldin and Nnamdi Asomugha) and Hawks (Percy Harvin, Cliff Avril) have been in an arms race. "They're like the Yankees and the Red Sox," says Rams COO Kevin Demoff. "But that's O.K. We don't mind being the Rays."

With the Rams relying heavily on a draft-and-develop route, days like last Thursday, Day 1 of the draft, loom as crucial. St. Louis entered the first round possessing the 16th and 22nd picks, and adding two impact players wasn't just a goal-it was absolutely vital to the Rams' hopes of contending in the division.

That first round was the culmination of nine months of scouting prep, the result of which would be either fist-pumping euphoria or abject disappointment. If in the next few seasons the Rams catch up to and pass the best in the West, San Francisco and Seattle, they'll point to these five hours last Thursday as the point when it all began.

5:47 p.m. CT, St. Louis Office of Rams COO Kevin Demoff

Days before the draft, G.M.'s Les Snead of the Rams and Buddy Nix of the Bills agreed on a tentative deal: Buffalo would send its first-round pick, No. 8, to St. Louis for No. 16 plus the Rams' second-rounder, No. 46, and the teams would swap third-rounders, moving the Rams up seven slots. Now Demoff's phone was chirping. It was Bills president Russ Brandon, and the news wasn't good: Buffalo had other suitors for the pick.

"Do we have to go get another partner?" Demoff asked. Could be, Brandon replied.

A dark cloud. On the big board in the windowless second-floor draft room at club headquarters were five targeted players. The two whom Snead and coach Jeff Fisher valued above all were West Virginia receiver-returner Tavon Austin and Georgia linebacker Alec Ogletree. Austin-a durable lightning bug and the most dangerous player on the board-was crucial. St. Louis ranked 31st in punt-return average in 2012, and QB Sam Bradford's 6.72 yards per attempt were 26th. Greatest Show on Turf? Not anymore. These Rams needed weapons.
AUSTIN: NO LIMITS
Austin had double-digit catches in eight of his senior-year games at West Virginia-welcome stats in St. Louis.
KEN INNESS/ZUMAPRESS.COM

In an ideal world St. Louis would move up to No. 8 for Austin, then take the troubled but speedy Ogletree at No. 22-or maybe trade down, still get Ogletree and recoup the capital they lost in getting Austin. A day earlier Fisher and Snead gathered the coaches and scouts to explain the plan and hear out any naysayers. There were none.

Losing the deal with the Bills, the Rams felt certain, meant losing Austin. The Jets picked ninth and coveted him. St. Louis had been trying to get ahead of New York for six weeks, got to the finish line, and-poof! -it could be gone in minutes.

Or the price could change.

6:10 p.m.

"What would really seal the deal for Buddy is a seven," Bills cap guy Jim Overdorf told Demoff less than an hour before the draft. Demoff knew that if adding a seventh-rounder to the package was what it would take to finish the move, the 222nd pick wouldn't stand in the way. Snead and Fisher okayed it. The trade wasn't a lock yet-nothing is until both sides verbally inform the league of trade details. Now the Rams had to just sit and wait.

Snead, 42, paid his scouting dues under Falcons G.M. Thomas Dimitroff (a.k.a. Trader Thomas) in Atlanta. He's been a good match with the 55-year-old Fisher, who historically has been willing to take chances on talented players with troubled backgrounds or hotheaded streaks. Some have busted (Albert Haynesworth, eventually; Pacman Jones); some have paid off (Cortland Finnegan). Snead's draft attitude has been to not let the board come to him but to go get the players he wanted, using as much draft capital as needed. When he interviewed for the Rams' G.M. job 15 months ago, he told Demoff, "I will never be scared to make a move," and when the two drove to work together on the morning of the draft, he told Demoff, "Don't be scared today." That bravado would soon be tested.
RAM TOUGH
Fisher (in blue) and Snead (left of him, leaning in) worked the phones and the big board to land Austin and Ogletree.
G. NEWMAN LOWRANCE/AP

7:55 p.m. Rams Draft Center

Thirty people in the 18-by-35-foot room-coaches, scouts, execs-waiting. The Browns, at No. 6, could have been a trade partner if their target, LSU defensive end Barkevious Mingo, wasn't still available. But Mingo was there, and Cleveland pounced. Snead grabbed a land line and rang Buffalo to see if the deal was still on now that they'd agreed to add a seventh-rounder. It was, as long as Arizona, at No. 7, didn't pull the upset of the draft and steal Austin.

7:59 p.m.

Bill Consoli, the Rams' director of information systems, sat in the back of the room, connected by a headset with New York. "The Arizona Cardinals select ... Jonathan Cooper ... guard ... North Carolina."

The room erupted in high fives and hugs, Fisher jumping up and pumping a fist. In back, the biggest smiles creased the faces of special teams coach John Fassel and receivers coach Ray Sherman. Demoff got NFL director of player personnel Joel Bussert on the phone to confirm the trade. "Joel, Kevin Demoff with the Rams.... Good, good.... The Rams send 16, 46, 78 and 222 to Buffalo for eight and 71. Got it? Have they called? Are we confirmed? ... Good. Bye."

Austin was a Ram. Limping from hip replacement surgery, Sherman called out, "He's gonna get coached up, baby!" Someone shouted to offensive coordinator Brian Schottenheimer, "You got your home run hitter, Schotty!"

Two large wall-mounted TVs tuned in to ESPN and the NFL Network began unspooling Austin's college highlights, and the room in St. Louis exploded: WoooopWooop!!! WoooooohHahahahaLookatthat! Assistant head coach Dave McGinnis sounded like a fan hollering from the cheap seats: "Do it, Tavon! Do it!" He clapped Sherman on the shoulder.

"Perfect," McGinnis said. "That's the perfect player for us."

Snead, meanwhile, was already aiming for the second one.

9:05 p.m.

"The next four picks are crucial," Snead said, huddling with Fisher and Demoff in their seats at the front of the room as linebacker Jarvis Jones went off the board to Pittsburgh at 17.

The Rams sat at 22. They wanted Ogletree and were reasonably confident he'd be there. But they'd been talking with Houston at 27 and Atlanta at 30 about moving down to recoup some of what they'd given up to acquire Austin. Their fallback guy was UCLA defensive end Datone Jones, but if he and Ogletree were gone, they'd take Kentucky guard Larry Warford. As bravely as they spoke about Warford, though, picking him in the first round would amount to a big loss for the Rams.
BULLDOGGED OVER
Known as a big-hitter, Ogletree racked up 111 tackles-11½ going for a loss-with three sacks during his senior year at Georgia.
TODD KIRKLAND/ICON SMI

Demoff laid out the options. "We can go to 30 and get a three and a seven from Atlanta, or we can go to 27 and get a four and a six from Houston."

"Or we can stay and just pick Ogletree," Snead chimed in.

Fisher went for a walk and rubbed his lucky 1901 $20 gold coin, a gift from his grandmother years ago that he'd brought out at every draft.

Snead, meanwhile, made a call. He and Ogletree share an agent, Pat Dye Jr., and at this moment Dye was sitting at a draft party in Atlanta with Ogletree and his family. Snead asked Dye what he'd heard. "You better not get cute," Dye replied, "or you'll lose him. If I'd said you could get Alec at 22 a month ago, you'd have kissed me on the mouth. Just take him!"

The 49ers traded up to 18 for LSU safety Eric Reid. The Giants took Syracuse tackle Justin Pugh. And then the Rams sweated out the linebacker-needy Bears. Consoli announced Oregon guard Kyle Long to Chicago, and the draft room went, Ooooooooooh.

9:18 p.m.

One of the biggest misconceptions outside of NFL draft rooms is that the people inside of draft rooms are omniscient, that they have a great feel for other teams' moves. The lone three-by-five-inch magnetic player card left on the top line of the Rams' board was Ogletree's, and all Snead, Fisher and Demoff had to go on now was a gut feeling that he had a chance to slip to No. 27 or 30. On the board Ogletree's card bore a yellow dot and sat slanted along the top line. "Yellow means caution," Snead said, and slanted meant there was still some doubt that he was a wise risk to take. Ogletree had a positive drug test (marijuana) and a DUI on his resume. There was a chance he would slip.

Consoli: "Cincinnati takes ... Tyler Eifert ... tight end ... Notre Dame. We're on the clock."

Houston called to bow out. If the Rams wanted to trade, they had one option, Atlanta at 30. Snead rang Dimitroff. "T," he asked, "we still on?" The Falcons wanted a future seventh-rounder to clinch the deal, and the Rams had an extra one in 2015 from a trade with New England. Snead okayed it. Now the two teams, St. Louis and Atlanta, had to decide whether to go through with it.

Consoli: "Eight minutes."

Fisher massaged his 1901 coin. The Falcons were thinking. And thinking.

"Time?" Fisher asked.

Consoli: "Five minutes."

The phone rang. The Ravens, at No. 32, were feeling out the Rams about moving up if St. Louis traded down. Call you back. There was a palpable but unspoken sense in the room. Take Ogletree here. Don't risk the trade. We can handle him! We handled Janoris Jenkins!

Fisher and Snead exchanged a look-they agreed that waiting was a gamble worth taking-but amazingly said nothing. Two days earlier they'd decided that if they got this far, like Thelma and Louise they were going off the cliff. Snead dialed Dimitroff's cell. "T, it's yours. Who you taking?" A pause and he hung up.

Snead, to the room: "Atlanta ... Desmond Trufant."

Fisher: "We got 30."

Demoff called in the trade. This time there was no cheering.

"We'll get one of our guys," Fisher said, working the gold coin, "or we'll trade again."

"Now," Snead said, "Alec's sitting in Pat Dye's living room, and he'll see us trade down. And if we pick him, he'll come in with a massive chip on his shoulder."
WANTED MAN
At home in Atlanta, where he sweated out the draft with his agent and family, Ogletree rocked a Rams lid when his name was called at 30.
JOHNNY CRAWFORD/MCT/ZUMAPRESS.COM

9:43 p.m.

There were seven selections to go-Minnesota, Indianapolis, Minnesota again, Green Bay, Houston, Denver and, lastly, New England.

The Ravens called back offering a fifth-rounder to switch spots from 32 to 30. Dallas owned the 31st pick, and Snead asked his pro personnel czar, Ran Carthon, to run down the Cowboys' linebackers to see if they were a threat for Ogletree. Meanwhile, Demoff worked the phone, "scenario-shopping" with teams positioned high in round 2. "You have any interest in coming up to 30?" he asked Eagles G.M. Howie Roseman, preparing to trade if Ogletree was off the board at 30.

Sharrif Floyd to the Vikes. Bjoern Werner to the Colts. Xavier Rhodes to the Vikes.

Consoli: "Green Bay takes ... Datone Jones ... defensive end ... UCLA." Then silence. Fisher, speechless, stood up and stared at the board, still working the 112-year-old gold piece. Wasn't that supposed to be a lucky coin? Now it was Ogletree at 30 or bust. Oh, the Rams would talk bravely about what a good player Larry Warford is-but convincing their own defensive coaches would be much tougher.

"Want me to offer Houston a [sixth-round pick] to move down to us?" Demoff asked. Fisher grabbed the phone instead and dialed Texans G.M. Rick Smith, who was on the clock.

"Hey, you staying?" he asked. "Would you go to us for 198 [the Rams' sixth-rounder]?"

Evidently not. Fisher, off the phone, told Snead, "They want 113." No way the Rams were giving up a fourth-rounder to climb three spots. Minutes passed.

Consoli: "Houston takes ... DeAndre Hopkins ... receiver ... Clemson."

The Broncos on the clock at 28. "Ran, give me Denver's linebackers," Snead called out, and Carthon went into detail about players and contracts. Snead got on the phone. Whom he called, he wouldn't say, but with five minutes left he huddled with Fisher and Demoff. Quietly, he said, "Denver's deciding between," and he wrote in pencil on a Post-it: LACY WILLIAMS OGLETREE.

"I will never be scared to make a move," Snead told the Rams. That would be tested.

Alabama running back Eddie Lacy. North Carolina defensive tackle Sylvester Williams. And Alec Ogletree. "They just signed Wesley Woodyard to play [weakside linebacker]," Snead said. "I can't see them taking Ogletree."

"But," one scout said, "Ogletree was in Denver on the last day for visits." No one else spoke.

10:13 p.m.

Consoli: "Denver takes Sylvester Williams ... defensive tackle ... North Carolina."

Cheers-but not wild ones-and the first smile from Fisher in two hours. He tossed the coin on the table. "I bring it out once a year for the draft," he said. "For luck. Maybe.... " Demoff held his fist out for a bump, but Fisher shook his head. Not yet. Not yet.

Another call: Vikings G.M. Rick Spielman ringing Demoff, and the conversation went quickly before Demoff hung up. "They'll give us their two, three and four for 30," he said.

Snead: "No, no...."

Fisher: "No more screwing around now."

Two, three, four minutes passed. The 29th pick, New England's, was being auctioned.

Consoli: "Minnesota has traded into this pick."

"Gotta be Manti Te'o," said Snead.

Nope. A minute passed. Then two. Consoli: "Minnesota takes ... Cordarrelle Patterson...." The rest of it, you couldn't hear. There was too much screaming.

10:22 p.m.

"Frank Bush!" Fisher yelled to his linebackers coach. "Go straighten Ogletree's card out!" A beaming Bush walked to the board and adjusted Ogletree's card to an ovation. "Man," he said, "that's good stuff. I've been waiting two weeks to straighten that card!"

"Let's call him," Fisher said, and he and Snead phoned Ogletree. "Coach Fisher here, Alec," he announced, then waited for the cheering on the other end to die down. "It's O.K., Alec. It's O.K. to be excited."

"Turn in the pick, Bill," Snead told Consoli. "Turn in, Alec Ogletree ... linebacker ... Georgia."

Midnight, Snead's Office at Rams Headquarters

Embracing the day's successes with friends, the G.M. took a deep breath. "Felt like Wall Street in there tonight," he said. "Is that what it's like on Wall Street?"