N.Y. Times: St. Louis Rams | 2012 Preview (long)

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[hil]And not entirely accurate either...[/hil]

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September 3, 2012, 6:00 AM
St. Louis Rams, 2012 N.F.L. Season Preview
By ANDY BENOIT


Andy Benoit is previewing all 32 N.F.L. teams. He’s entering the home stretch with the last division, the N.F.C. West. First up are the St. Louis Rams.


[wrapimg=left]http://graphics8.nytimes.com/images/blogs_v3/fifthdown/teams/rams75.jpg[/wrapimg]The St. Louis Rams have been fighting a lot of fires lately. There was a somewhat chaotic change in ownership in 2010, followed this off-season by what the club claims are baseless musings of another change on the horizon. The team is squabbling with the local government about its stadium lease; it publicly backed out of a deal to play home games in London in 2013 and 2014; and has had to deflect rumors that a move back to Los Angeles could happen in the near future.

Stan Kroenke, the owner, can live with this drama and chaos. It’s part of doing business on a near-billion-dollar scale. What Kroenke can’t live with is the losing. Perhaps that too, in some ways, is part of doing business. But when the losing amounts to 14 games in a single season, it becomes a powerful force against your bottom line.

Even though the Rams had plenty of excuses last season – a rash of injuries, a tough schedule, a youthful offense trying to learn Josh McDaniels’s difficult system after no off-season – Kroenke did not give his leaders a chance to right their nearly sunken ship. Overhauling the front office and coaching staff, he brought in the veteran coach Jeff Fisher, a beacon of stability. Fisher tapped 41-year-old Falcons director of player personnel Les Snead to work alongside him as the new general manager.

The two men have wasted no time putting their stamp on the franchise. They hired a pair of controversial coordinators to overhaul each side of the ball: the Jets’ much maligned Brian Schottenheimer on offense, and the Saints’ forever-stigmatized Gregg Williams on defense. The former is one of the more creative intermediate-passing designers in the N.F.L. (a potentially great match for quarterback Sam Bradford). The latter, unfortunately, got himself indefinitely banned from the league. His responsibilities are now divided among three assistants. (Nobody said Fisher’s and Snead’s rebuilding efforts would go smoothly.)

This new Rams regime was lucky to inherent the second overall pick in the draft. With a young franchise quarterback already in place, they were able to, through various trades, convert that pick into two extra second-round selections this year and extra first-round selections in 2013 and 2014. That’s quite a coup, though it still may not be enough to fill the myriad holes on this roster. But there’s always free agency. The new regime has been aggressive in that department, signing cornerback Cortland Finnegan, center Scott Wells and defensive tackle Kendall Langford. And there’s always the possibility of good coaching drawing young diamonds out of the rough. These are how the first steps of a comprehensive rebuilding project are supposed to go. Ideally, they’ll generate a few extra victories right off the bat and help create the type of winning culture that every franchise aspires to have.

OFFENSE

Which Sam Bradford is the real one? Is it the rookie from 2010 who showed accuracy, a quick release and uncommon pocket poise in the face of pressure? Or is it the sophomore from 2011 who was erratic, timid and too concerned about pass-rushing pressure to consistently work through his progressions? The Rams believe that as long as Bradford is healthy (he battled an ankle injury last season that is said to still be bothering him just a bit) and in the right offense, he’ll pick up where he left off in 2010. Brian Schottenheimer’s system has a few similarities to the West Coast system that Pat Shurmur ran two years ago. Schottenheimer and quarterbacks coach Frank Cignetti have been working closely with Bradford on his footwork and on getting the ball out quickly.

The idea is for Bradford to take less of a pounding in 2012. Injuries limited him to 10 games last season; he endured 36 sacks and numerous hits. If necessary, Schottenheimer can scale his system back as he did for Mark Sanchez by using calming tactics like play-action, rollouts and simple dump-offs built into the early progressions. Ideally, however, Bradford will regain his pocket poise and allow his play-caller to try to push the ball downfield.

This will require better pass protection than the Rams got in 2011. A lot of the responsibility will fall on new offensive line coach Paul Boudreau. The problem areas will be at left guard and right tackle. Quinn Ojinnaka is being asked to fill the interior duties. The 28-year-old veteran has always had iffy lower-body strength. He’s the most reasonable option, though, until massive fifth-round rookie Rokevious Watkins develops.

At right tackle is Barry Richardson, a fairly vulnerable pass-blocker but a far more reliable all-around player than newly acquired ex-Jet Wayne Hunter. For Hunter, the athleticism is there, but the technique never has been.

Fortunately, Boudreau should have reliable prospects at the other three front line positions. Rodger Saffold continues to hone his footwork and has the athletic tool kit to one day become a top-10 left tackle. Scott Wells is one of the more cerebral, fundamentally sound centers in the league. And at right guard, Harvey Dahl lacks athleticism, but he’s one of the few players who can actually compensate with grit. Boudreau had better hope these guys can stay healthy, though, as the second-string is short on talent and experience.

Better protection is only part of the story; the Rams still need to find someone for Bradford to throw to. They’re counting on second-round rookie Brian Quick to become an explosive playmaker outside. The 6-3, 220-pounder has upside that’s been characterized as “tantalizing”, but he’s leaping to the N.F.L. from tiny Appalachian State. It’s possible that fourth-rounder Chris Givens, with change-of-direction quickness that could translate well to the slot, will be the more reliable rookie contributor in 2012.

A heap of fringe veterans and recent draft picks make up the rest of St. Louis’s receiving depth. Possession target Danny Amendola will likely start on one side. Opposite him will be Brandon Gibson or Steve Smith. Neither is explosive, but Gibson is at least a willing run-blocker (which helps in base sets) and Smith, if he can regain the career that knee problems have all but derailed, can be a smooth, soft-handed outlet. Also in the mix is last year’s third-round pick Austin Pettis, who was up and (mostly) down as a rookie.

Schottenheimer did not always have great receivers in New York, which is why tight end drag routes and seam patterns figured so prominently in his passing attack. In St. Louis, he almost has a Dustin Keller Lite in Lance Kendricks. The second-round pick of a year ago is a very fluid player when coming out of the backfield, and he’s shown the necessary athleticism to defeat some cornerbacks on the outside. He has to develop a more commanding on-field persona, though. Too often as a rookie Kendricks was not factored into the game plan.

St. Louis’s other tight end, Michael Hoomanawanui, is built more to block. He may not see a ton of playing time, as Schottenheimer likes to use a fullback in the run game. If he’s healthy, the Rams will have a good one in veteran Ovie Mughelli. If the knee issues that ruined the second half of Mughelli’s 2011 season persist, the choice will be undrafted third-year pro Brit Miller.

Running behind the fullback is still Steven Jackson. The three-time Pro Bowler has expressed his desire to sign a contract that would allow him to finish his career in St. Louis. It’s possible he already has and just doesn’t know it; after all, the 29-year-old workhorse’s current deal expires after the 2013 season. Jackson hasn’t shown any glaring signs of wear and tear, and he’s such a smart, patient, professional ballcarrier that he can probably still produce for a little while even after Father Time shows up on his caller ID. Fisher and Snead have already prepared for that by spending a second-round pick on Cincinnati’s Isaiah Pead. Pead has great straight-line speed and should be valuable spelling Jackson right away. Hopefully, some of the veteran’s toughness and interior vision can rub off on the rookie. Or rookies, as Pead may share some – even a lot – of his playing time with seventh-round pick Daryl Richardson, who had the more impressive preseason.

DEFENSE

Gregg Williams is the new defensive coordinator, and he’ll probably never work a game for the Rams. Fisher is ostensibly holding out hope that the N.F.L. will reinstate his lifelong friend after this season. In the meantime, Williams’s duties will be divided between longtime veteran assistant Dave McGinnis, secondary coach Chuck Cecil and linebackers coach Blake Williams (Gregg’s 27-year-old son). McGinnis has head coaching and coordinating experience. Cecil was a coordinator for two years in Tennessee, though with disastrous results.

Williams’s absence has critical implications because with him, it’s never been about his system. It’s been about the way he’s willing to use his system. Williams is one of the more aggressive blitz-callers in the league. He doesn’t necessarily turn up the pressure often (though he certainly turns it up more than most). But when he does, he turns it full blast, bringing six and sometimes seven pass rushers. Will his replacement play-caller, whoever that is, have that kind of chutzpah?

Perhaps he won’t have to. One reason Williams blitzed maniacally in New Orleans was he had a futile front four. St. Louis’s front four is acceptable, and potentially laudable. Though Fisher and Snead reportedly wanted to draft receiver Justin Blackmon sixth over all, they were thrilled after trading down and snatching Michael Brockers at No. 14. In just three years at L.S.U., the 250-pound end morphed into a 300-pound interior monster. Scouts have compared him to former Patriot and current Raider Richard Seymour. Brockers wasn’t a pass-rushing demon in college, but he’s believed to have significant upside here.

Same goes for lithe defensive end Robert Quinn. The 14th overall pick of a year ago is set to start on the outside after coming along slowly as a rookie. Quinn has remarkably natural swiftness. If his 265-pound frame is unable to hold up on running downs, the Rams could split his snaps with free-agent pickup William Hayes, who was stout as a rotational player in Tennessee.

Any playing time Hayes gets would be on the right side, as left defensive end Chris Long doesn’t come off the field. Long is coming off a career year in which he posted 13 sacks. He’s a relentless, fundamentally sharp base end who has learned how to turn the corner at the pro level. Recognizing that good, solid players like Long are what quality franchises build around, the Rams gave the former No. 2 overall pick a five-year, $60.3 million contract, which included $36.8 million in guarantees.

Inside, Brockers will play as many downs as possible, hopefully drawing double teams that can open things up for free-agent acquisition Kendall Langford. An agile lateral mover, Langford must prove that he can be more consistent playing tackle in St. Louis’s 4-3 than he was playing end in Miami’s 3-4. If he can’t be, top backup Darrell Scott will get additional reps.

With Long locked up, Snead’s next major rounds of negotiations will take place with middle linebacker James Laurinaitis, who is in a contract year. The fourth-year pro has improved exponentially since entering the league as a second-round pick. After figuring out some of the mental sides of pro football, Laurinaitis started exhibiting sideline-to-sideline range against the run and safety-like instincts hunting up inside routes in pass coverage. He will have to pull more than his weight in 2012, as outside linebackers Mario Haggan, Jo-Lonn Dunbar and the newly acquired backup Rocky McIntosh are all serviceable but far from dynamic.

“Serviceable but far from dynamic” would once have been an appropriate segue to St. Louis’s secondary, though new investments at cornerback are expected to change that. In March, the Rams signed hotheaded ex-Titan Cortland Finnegan, who can hold his own matching up with opposing No. 1 receivers week in and week out. Finnegan is not quite elite, but he tackles well, has decent ball skills and is effective in all facets (including blitzing) when lined up in the nickel slot.

In April, Fisher and Snead rolled the dice by spending a second-round pick on Janoris Jenkins, a player with early first-round talent but a commercial airline’s worth of baggage. The latest piece of trouble came just days before the draft, when the ex-Gator (ex as in he was kicked out of the program and had to transfer to North Alabama) was arrested for marijuana possession.

If Jenkins doesn’t work out, the Rams have another long-term prospect to turn to in third-round pick Trumaine Johnson. The Montana product is a press-zone-type corner, which fits this scheme well enough. (The scheme has a lot of man concepts, but as long as the corners are physical, it’s just a matter of figuring out how to apply the proper safety help.) If Johnson, who did not face top-level competition playing in the Big Sky Conference, is not ready to contribute right away, fourth-year man Bradley Fletcher will likely get the nod in nickel packages. Also, there’s 2010 third-round pick Jerome Murphy, who is back after missing all of last season with a fractured ankle.

At safety, St. Louis has two hard hitters in Darian Stewart and Quintin Mikell, but neither is particularly sound in coverage. Though Mikell has long thrived as an in-the-box thumper, the Rams prefer to use the springier Stewart, who also serves as the dime linebacker in that capacity. That may have to change, as the soon-to-be 32-year-old’s diminishing speed has compromised his range in coverage. Backing up both safeties is Craig Dahl, an experienced sixth-year pro who knows where to go but doesn’t have quick enough feet to always get there.

SPECIAL TEAMS

With Josh Brown gone, the Rams saw it prudent to use a sixth-round pick on kicker Greg Zuerlein. The departure of punter Donnie Jones opened the door for undrafted rookie Johnny Hekker, who, surprisingly, didn’t have any competition in training camp. In the return game, rookie Isaiah Pead will handle punts, while Danny Amendola, Janoris Jenkins and Greg Salas are in the mix on kicks.

BOTTOM LINE

Things are pointing in the right direction for St. Louis, but there are still a lot of upgrades needed at wide receiver and offensive line. That could make it difficult for Sam Bradford to regain the footing on his young career. Defensively, there’s exciting young talent on the front and back ends, but depth and a few of the starting spots are still glaring concerns.


Predicted Finish: 4th NFC West


Follow @Andy_Benoit
e-mail andy.benoit@nfltouchdown.com
 

BatteringRambo

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SPECIAL TEAMS

With Josh Brown gone, the Rams saw it prudent to use a sixth-round pick on kicker Greg Zuerlein. The departure of punter Donnie Jones opened the door for undrafted rookie Johnny Hekker, who, surprisingly, didn’t have any competition in training camp. In the return game, rookie Isaiah Pead will handle punts, while Danny Amendola, Janoris Jenkins and Greg Salas are in the mix on kicks.
BOTTOM LINE

Things are pointing in the right direction for St. Louis, but there are still a lot of upgrades needed at wide receiver and offensive line. That could make it difficult for Sam Bradford to regain the footing on his young career. Defensively, there’s exciting young talent on the front and back ends, but depth and a few of the starting spots are still glaring concerns.


Predicted Finish: 2nd NFC West
:hehe:

Follow @Andy_Benoit
e-mail andy.benoit@nfltouchdown.com[/quote]

Damn I missed the obvious yellow caution tape. :bummed:
 

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The Dude
  • Thread Starter Thread Starter
  • #3
BatteringRambo said:
SPECIAL TEAMS

With Josh Brown gone, the Rams saw it prudent to use a sixth-round pick on kicker Greg Zuerlein. The departure of punter Donnie Jones opened the door for undrafted rookie Johnny Hekker, who, surprisingly, didn’t have any competition in training camp. In the return game, rookie Isaiah Pead will handle punts, while Danny Amendola, Janoris Jenkins and Greg Salas are in the mix on kicks.
BOTTOM LINE

Things are pointing in the right direction for St. Louis, but there are still a lot of upgrades needed at wide receiver and offensive line. That could make it difficult for Sam Bradford to regain the footing on his young career. Defensively, there’s exciting young talent on the front and back ends, but depth and a few of the starting spots are still glaring concerns.


Predicted Finish: 2nd NFC West
:hehe:

Follow @Andy_Benoit
e-mail andy.benoit@nfltouchdown.com
Damn I missed the obvious yellow caution tape. :bummed:
He also had Ojinnaka & Hoomanawanui as contributors this year too. :neh:
 

BatteringRambo

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As a wise man short on words, this is the first time I've seen a Rams HC and front office take this type of approach, yes it did help a lil trading that #2 pick for that King's Ramsom. It just feels different ya know. :what:
 

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  • #5
BatteringRambo said:
As a wise man short on words, this is the first time I've seen a Rams HC and front office take this type of approach, yes it did help a lil trading that #2 pick for that King's Ramsom. It just feels different ya know. :what:
Yeah. I don't have a word for it either. If "gamble-y" was a word, I'd use that. :shifty: