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Marshall Faulk shares financial wisdom with NFL rookies
Lindsay H. Jones, USA TODAY Sports
(Photo: Mark Duncan, AP)
LOS ANGELES – Marshall Faulk could have used his hour in front of nearly 40 of the NFL's most famous rookies to talk about football, about winning Super Bowls or even about being inducted in the Hall of Fame.
But Faulk walked into the Lowes Hollywood Hotel in a suit Thursday to talk about being a businessman – and the ability these players have now to turn their first post-college job into a lifelong career. It worked for Faulk, who attended the first rookie premiere 20 years ago after being drafted by the Indianapolis Colts, and now works as an analyst for the NFL Network.
"I hope they understand the business of the NFL and the platform that they have," Faulk said.
Over three days here in Hollywood, a select group of rookies – players deemed to be the most marketable by group of league sponsors and trading card companies – will embark on the process of building their personal brand. They'll sign more than a 1,000 trading cards, get their faces scanned to be included in the new Madden football video game and pose for pictures in their authentic team uniforms.
The group of invited players included four of the top five picks, including No. 1 pick Jadeveon Clowney, 10 quarterbacks, from No. 3 pick Blake Bortles through undrafted Browns quarterback Connor Shaw, 13 wide receivers and 11 running backs. Shaw's teammate Johnny Manziel is expected to arrive in Los Angeles on Friday to participate in the premiere.
"This is fantastic exposure for these guys, especially the non-quarterback guys. Quarterbacks get exposed to this, but if you're a running back or a defensive lineman, you just don't get this exposure and it gives companies a chance to really see who you are as a person," Faulk said. "We get a chance to talk these kids about building that brand, and selling that brand to these companies."
Follow Lindsay H. Jones on Twitter @bylindsayhjones.
Lindsay H. Jones, USA TODAY Sports
(Photo: Mark Duncan, AP)
LOS ANGELES – Marshall Faulk could have used his hour in front of nearly 40 of the NFL's most famous rookies to talk about football, about winning Super Bowls or even about being inducted in the Hall of Fame.
But Faulk walked into the Lowes Hollywood Hotel in a suit Thursday to talk about being a businessman – and the ability these players have now to turn their first post-college job into a lifelong career. It worked for Faulk, who attended the first rookie premiere 20 years ago after being drafted by the Indianapolis Colts, and now works as an analyst for the NFL Network.
"I hope they understand the business of the NFL and the platform that they have," Faulk said.
Over three days here in Hollywood, a select group of rookies – players deemed to be the most marketable by group of league sponsors and trading card companies – will embark on the process of building their personal brand. They'll sign more than a 1,000 trading cards, get their faces scanned to be included in the new Madden football video game and pose for pictures in their authentic team uniforms.
The group of invited players included four of the top five picks, including No. 1 pick Jadeveon Clowney, 10 quarterbacks, from No. 3 pick Blake Bortles through undrafted Browns quarterback Connor Shaw, 13 wide receivers and 11 running backs. Shaw's teammate Johnny Manziel is expected to arrive in Los Angeles on Friday to participate in the premiere.
"This is fantastic exposure for these guys, especially the non-quarterback guys. Quarterbacks get exposed to this, but if you're a running back or a defensive lineman, you just don't get this exposure and it gives companies a chance to really see who you are as a person," Faulk said. "We get a chance to talk these kids about building that brand, and selling that brand to these companies."
Follow Lindsay H. Jones on Twitter @bylindsayhjones.
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